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Director, Data and Analytics

Innovation & Data
Frisco, TX
Req ID: 7352


Position at VMLY&R

About Us

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

About the Role

The Director, Data and Analytics will be working on a multi-year digital transformation for one of our largest clients. You will be a key member of the agency innovation team focused on driving and promoting growth on the key account  (eCRM connections, paid media tools, social listening tools, site analytics). 

What your success will look like

  • Implement an end-to-end data practice including acquisition, analysis and recommendations to fuel both business insights as well as creative insights
  • Create strategies that build and optimize consumer databases for use in a range of marketing programs
  • Work hand-in-hand with a variety of roles on both the client and agency side to make data understandable and actionable
  • Oversee execution of data and analytics roadmap, including establishing projects for delivery
  • Working with the corresponding leadership teams and clients on establishing programs and products
  • Lead integration and deployment of partner-based and internally developed data products
  • Deploy portfolio of data and analytics services to drive efficiencies in business areas through automation and improved business intelligence

Who you are what you bring

  • 8+ years of experience in Digital Analytics, Business Intelligence, or Marketing Analytics
  • Experience in business intelligence, data warehousing and ecommerce
  • Expert with web analytics platform(s) (Adobe, Google Analytics, etc.)
  • Experience with CRM programs and systems such as Salesforce
  • Demonstrate an understanding and ability to connect CRM, paid media tools and Social Monitoring tools with site analytics tools to gain integrated online marketing insights
  • Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends
  • Contribute to client’s direction and strategy, and influence decision-making based on information gained from deep-dive and ad hoc analysis

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.


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