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Director, Innovation & Data

Innovation & Data
Kansas City, MO
Req ID: 8272


Position at VMLY&R

About Us: VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

VMLY&R seeks a seasoned mobile app strategist to bring insight in building mobile app experiences for brands that provide their end customers with true value. He or she will use their experience in all elements that go into providing users with a successful app ecosystem and organization. This includes, but is not limited to: team structure, app role(s) in the digital ecosystem, strategy to KPIs and success measurements and best practices across design, development and lifecycle.  This role will play an instrumental part in how digital touchpoints are owned and run here at VMLY&R.


  • Drive the mobile app roadmap for brands looking to be leaders in both their industry and mobile apps holistically
  • Guide mobile apps through concept, development, delivery and lifecycle
  • Work with stakeholders to ensure success of the app across its lifecycle
  • Work with high level clients on justification of app experience and the roadmaps for success – feature and ownership
  • Partner with client leadership to ensure all business, brand and customer priorities are aligned for appropriate app usage
  • Provide thought leadership based on constant monitoring and upkeep on mobile app marketing and user trends across platforms and industries
  • Keep on top of competitive and user expectations and determine the right place for the client to execute
  • Lead new business for potential new partners
  • Engage directly with clients to develop strategic plans, present recommendations, and report results
  • Manage a team of mobile app experts across multiple disciplines (design, dev, strategy, lifecycle)

Skills & Experience

  • Strong verbal and written communication skills
  • Ability to multitask and prioritize
  • Excellent presentation skills (speaking and visual design) required
  • Willingness to learn and adjust based on opportunities, both personally and in industry
  • Ability to travel
  • 2+ years in a marketing communications role (e.g. email, mobile, in-product, paid media, and/or SMS)
  • Analytical thinker comfortable with measuring program performance and recommending areas of opportunity using existing data
  • Bonus for previous experience working on mobile apps in some capacity
  • Experience in working with brands
  • Demonstrated success with client relationships, team management and business development

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

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