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Content Strategist

New York, NY Chicago, IL
Req ID: 4683


Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

We are seeking a Content Strategist who will be responsible for the execution of the strategy, concept, and curation of content on a website.


  • Information architecture and detailed sitemap development
  • Content audits and gap analysis
  • Content concepting and mapping
  • Maintaining editorial calendar(s) and governance model(s) and corresponding documentation
  • Collaborates with internal teams to ensure content value and delivery

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills & Experience

  • Content research for subjects and trending stories
  • Generate ideas to develop as digital content
  • Use data to inform content recommendations
  • Have a firm grasp on delivering effective content for target audiences
  • Nurture and develop relationships with writers, experience designers, and creatives
  • Execute content strategies for the purposes of marketing websites in diverse verticals
  • Frequent outreach to cross-functional teams for the purpose of growing online visibility
  • Do whatever it takes to grow the target audiences of our clients
  • Create detailed deliverables to support content strategy and content governance initiatives

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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