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Tagging Implementation Specialist

Kansas City, MO Atlanta, GA Cincinnati, OH Detroit, MI Kalamazoo, MI Memphis, TN Nashville, TN Rogers, AR Cleveland, OH
Req ID: 5935


Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

VMLY&R is looking for a Technology Specialist focused on Tagging and Analytics Implementation to become a member of our Marketing Technology Team. This specialist will work with multiple teams, including Data & Analytics, Media, and Development teams, to ensure high-quality data operations. You will build knowledge across various systems, practicing best-in-class methods for configuring and using marketing technology and analytics platforms through enterprise Tag Management Systems.

You Will:

  • Develop, document, and implement tagging solutions based on requirements using Adobe Launch or other Tag Management Systems (TMS)

  • Create, manage, and govern web analytics tags and framework

  • DataLayer management and governance, including new feature implementation with JavaScript, HTML, and CSS

  • Legacy implementation refactoring using JavaScript

  • Provide domain expertise, consultation, and troubleshooting internally and for customers

  • Work closely with a close-knit team of 6-8 people, reporting to team leaders and directors

You Have:

  • 2+ years of experience working in Tag Management Systems (TMS) like Adobe Launch, Adobe DTM, Tealium, or Google Tag Manager (GTM)

  • Bachelor's degree or equivalent combination of education and experience

  • Working knowledge of Adobe Analytics or Google Analytics

  • Ability to read, write, and troubleshoot basic JavaScript, HTML, and CSS

  • Knowledge of JavaScript and popular libraries and frameworks

  • General understanding of digital marketing channels, marketing, and advertising technologies

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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