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Senior Associate Media

Connections
New York, NY
Req ID: 8562

Description

Position at VMLY&R

About Us: VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

The Senior Associate is responsible for managing general activities related to digital media planning, buying, executing and evaluating the performance of media campaigns. This individual will effectively manage the flow of client deliverables related to digital media and paid search.

Responsibilities will include maintaining control of the advertising budget, ensuring execution of media plans and monitoring buys. They will also manage activities related to media planning and may be asked to develop POVs/position papers on key client or industry issues. She or he must be able to maintain effective communication within and outside of the agency to ensure accuracy and timeliness and that all campaign needs are met. This individual should have working knowledge and experience with media-related research, planning and buying tools.

Required Skills

  • Strong Microsoft Excel and PowerPoint skills (a must)
  • Paid search experience; Google AdWords certification is preferred but not required
  • Familiarity with ad serving and digital media reporting
  • Strong communication skills
  • Strong project management skills
  • Ability to maintain good relationships with outside vendors and clients as well as within the agency
  • Ability to work well under pressure with attention to detail
  • A passion for and interest in digital and emerging media
  • Ability to learn new skills and tools quickly

Required Experience

  • 2-4 years of media experience in an agency environment 
  • Digital media strategy and planning
  • Digital media buying
  • Digital media reporting/analysis
  • Experience with media tools such as Nielsen, comScore, MRI, SQAD, SRDS, DoubleClick, AdWords, and more
  • Experience with planning tools and buying platforms 
  • Experience with planning or executing paid search campaigns

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal. VMLY&R is a M/F Disabled and Vet EEO/AA Employer.

Posted: September 22, 2022

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