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Associate Director Innovation & Data

Innovation & Data
Detroit, MI Atlanta, GA Chicago, IL Kalamazoo, MI Kansas City, MO
Req ID: 8927


Position at VMLY&R

About Us: VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

We’re looking for an experienced data analytics supervisor to help clients and internal agency teams establish a data-driven culture of measurement. This person will support internal VMLY&R audiences and our client stakeholders. He or she will help analyze the data available to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions.


  • Structure analytical problems, extract and analyze data, and present findings to clients
  • Demonstrate problem-solving ability with emphasis on drawing inferences with data
  • Understand the conversion rate optimization path and the indicators of it
  • Demonstrate an understanding of and ability to connect eCRM, paid media tools and social monitoring tools with site analytics tools to gain integrated online marketing insights
  • Design sophisticated analytical models and statistically sound tests
  • Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends
  • Show exemplary communication and presentation skills with strong business acumen to understand strategy, interact with clients and present actionable findings
  • Contribute to client’s direction and strategy and influence decision-making based on information gained from deep-dive and ad hoc analysis
  • Provide leadership/mentorship of analysts, including providing thought leadership, analyses ideation and professional guidance

Required Skills

  • Passionate about a culture of measurement
  • Detail-oriented and thorough
  • Analytical and decisive
  • Business-savvy and team-oriented
  • Able to effectively communicate verbally and in writing
  • Able to listen to stakeholders and provide solutions
  • Strong work ethic and integrity
  • Expert knowledge in web metrics, dimensions and web key performance indicators

Required Experience

  • Have experience managing people or teams in an agency environment
  • Seven-plus years relevant experience with three-plus years experience in web analytics, business intelligence, marketing analytics or other highly quantitative field
  • Experience in data analysis and report generation
  • Expert understanding of internet marketing, interactive marketing concepts and strategies
  • Experience working independently and self-managing projects to deliver results supporting multiple clients and stakeholders
  • Hands-on experience with web analytics platforms (Webtrends, Omniture, Unica, Google Analytics, etc.)
  • Experience with multivariate and experimental test platforms (Test&Target, Optimost, Visual Website Optimizer, etc.)
  • Experience with predictive analytics and CRM applications is a plus
  • Experience effectively managing projects that support multiple clients and stakeholders
  • Expert level knowledge of Microsoft Excel and PowerPoint and demonstrated experience in modeling, analysis, research and presentation creation

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.


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