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SEO Strategist

Kansas City, MO Chicago, IL Rogers, AR
Req ID: 8915


Position at VMLY&R

About Us: VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

The Senior Organic Search Strategist should have at least three years of experience in the search engine optimization industry. You should be experienced in increasing traffic and conversions to websites by improving website content, on-page and off-page optimization, and capturing higher organic search engine rankings.

You should have an advanced knowledge of all areas of organic search including technical optimization, on-page and content optimization, off-page optimization, conversion rate optimization, international SEO, local SEO, mobile SEO, and how to collaborate across digital marketing channel to maximize SEO results. You should also have an advanced working knowledge of leading web analytics platforms.

You will think critically and identify organic search solutions for unique and complex situations with high-profile clients. You must be able to adapt quickly and learn new client verticals, and balance many projects at once. You should be passionate and well-versed in advanced organic search engine optimization solutions, and eager to continue learning and growing in the field.

Beyond completing everyday client-facing tasks such as optimizations and reporting, you will assist with efforts to redefine the role search engine optimization plays within VMLY&R and move the team towards producing fully integrated and collaborative work for clients. You will exert your leadership and influence to improve the profile of the team internally, and grow the team’s contribution to VMLY&R and its clients.

You should have solid presentation skills and the ability to translate organic search findings for the most relevant strategies and action items into understandable terms for VMLY&R internal stakeholders and external client teams.

Required Skills

  • Help clients establish organic search KPIs that matter to clients’ unique business goals and provide actionable reports to help them reach these goals.
  • Develop and consult on search engine optimization efforts that provide tangible results for clients based on previously defined goals.
  • Stay current on the latest SEO tools, reporting capabilities, and influencers to help keep VMLY&R at the forefront of the industry.
  • Proactively keep clients and internal VMLY&R teams informed on current SEO trends and changes.
  • Collaborate with other Connections and VMLY&R-wide marketing efforts to maximize efficiencies, and deliver more powerful results for clients.
  • Think beyond tactical SEO execution to deliver high-level strategic recommendations for custom-tailored, best-in-class SEO for each client.
  • Welcome feedback and critique with a positive attitude, and willingness to learn, grow and improve.
  • Be able to think thoroughly and critically, and deliver honest, constructive feedback to ensure VMLY&R is producing the best possible work for our clients.
  • Lead SEO projects of all sizes and take an active role in growing the SEO business for each client.
  • Contribute to new business pitches.
  • Be a positive influence on more junior teammates, helping encourage morale, collaboration, education, and professional development on the team.
  • Find opportunities to improve the team, the company, our processes, and our clients, and take initiative to make them happen. Be a self-starter with an entrepreneurial attitude, unafraid to challenge the status quo.
  • Have a clear understanding of the VMLY&R mission and the vision for the SEO team, and champion that vision to internal teams as well as our clients.

Required Experience

  • 3 to 5 years of work experience in Search Engine Optimization.
  • Bachelor’s Degree in marketing, advertising, journalism or other communications-related field.
  • Have a strong understanding of the leading web analytics platforms including Google Analytics, Adobe Site Catalyst, and/or Webtrends.
  • Have an advanced understanding of all areas of SEO including technical, on-page, off-page, local, mobile, and international.
  • Outstanding communication skills and the ability to effectively convey what’s most relevant and meaningful for various audiences within the client organization including the C-Suite, marketing team, and general employees, in a clear and understanding way.
  • Have a solid understanding of how Connections activities work together, including paid search, social media, mobile marketing, PR, and email marketing. Be prepared to collaborate and leverage these disciplines to benefit clients.
  • Ability to manage and prioritize many clients and deadlines concurrently, while also managing internal and external expectations for workload.
  • Proficient in Microsoft Office Suite.
  • Google Analytics and Google AdWords certifications a plus.

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.


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