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Group Planning Director

Strategy & Insights
Detroit, MI
Req ID: 7951


Position at VMLY&R

About Us: VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

At VMLY&R we’re reframing traditional planning for a more connected age. We have assembled a talented and diverse team of experts and are looking for a Group Planning Director who will be an active part of this growing global group.

Do you:

  • People watch without being creepy?
  • Get irritated when people confuse data points with insights?
  • See an ad and immediately try to reconstruct the brief & insight that inspired the work?
  • Live for the presentations where it’s impossible to tell where the strategy ends and the creative begins?

If the answer is “yes,” then you might be our next Group Planning Director. Read on.

We’re looking for someone who will:

  • Lead transformation through business and experience strategy: Set the vision and objectives anchoring product, service and experience design in customer and business impact across all CX workstreams.
  • Be a senior trusted advisor: Be a change agent for internal and external teams, working with client executives to not only define the path forward, but effectively communicate and galvanize action. 
  • Be collaborative and inspiring: Have a strong track record of successful collaborations with design, data, technology and research to inspiring word-class thinking that leads to in-channel execution
  • Create a truly connected brand: Lead through human-centered design. Embrace being a planner, strategist, designer, and connector to optimize every interactions and touchpoints with consumers across their entire journey with Ford.
  • Lead (internal and external) teams with humanity and empathy: Not only be human-centered in our work, but also our leadership. 
  • Make us better with your experience in customer experience (CX), product design, product management, growth strategy, innovation to elevate our capabilities, methodologies and offerings as agency partners for Ford and our other key client-partners

You’re right for this job if:

  • Expertly direct teams in development of executive level deliverables (with the ability to produce high-caliber deliverables independently as well)
  • Facilitating cross-functional collaboration across teams, departments, and agencies
  • Rapidly synthesize large quantities of information from a range of qualitative and quantitative research techniques, identify critical observations & insights, and formalize recommendations
  • Have a wide span of knowledge and experience across Digital, CRM, Mobile, Commerce, Retail, and/or Analytics
  • Design the business rationale for CX and new product and service design efforts within the client’s organization & develop corresponding roadmaps
  • Help clients make informed decisions on behalf of their customer and business; drive strategic discussions and alignment with senior clients
  • Grow client relationships by understanding business needs and opportunities
  • Develop roadmaps to bring concepts into action, working with stakeholders across the internal and client organization to ensure experiences are delivered in partnership with different channels across the ecosystem
  • Drive growth, in partnership with our clients to accelerate Ford’s customer experience

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.



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