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Associate Director, Connections Strategy

Kansas City, MO
Req ID: 8206


Position at VMLY&R

About Us: VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

VMLY&R Pharm group (an integrated, multi-specialty service and consulting model dedicated to the Walgreens Boots Alliance) seeks a media and communications native to join the agency’s connections department as Associate Director, Connections Strategy. As Associate Director, Connections Strategy, you will be working directly with clients and internal teams and will be primarily responsible for developing compelling, holistic communications programs, setting the vision for bringing the consumer experience to life across paid, owned, and earned channels and mapping campaign ecosystems.

The right candidate will be passionate about architecting consumer experiences and communications; have an astute understanding of developing data-based and consumer-inspired journeys; possess the vision to help develop the connections strategy practice; feel inspired working alongside creative, media, data, and strategy team members; be an organizational leader who believes in and promotes collaboration.

You will serve as the bridge between creative and media (paid, owned, and earned) strategy, building the framework that inspires in-market activation and the consumer experience: 


  • Works with the brand strategy team to develop data-based, consumer-led journeys, synthesizing information from multiple resources (primary and secondary research) to prove out stages, mindsets, needs, and barriers across the journey, with a focus on messaging and touchpoints
  • Architects holistic, omnichannel approach to connections strategies, designed to change behavior and provide media and creative guidance across paid, owned, and earned channels
  • Creates maps of how campaigns come to life across touchpoints and over time
  • Collaborates closely with data & analytics, brand strategy, media, and creative teams to inspire activation ideas
  • Champions new ways of thinking, and developing new models or processes that achieve the best results for internal teams and clients 
  • Consistently educates clients and internal teams on connections strategy role, value,s and best practices 
  • Savvy with a wide array of communications channels – both digital and traditional – and data signals that can be used to personalize messages and experiences across the consumer journey

Skills and Experience

  • 6-8 years of experience in a strategic marketing role – media or digital marketing strategy
  • Developing and supporting marketing strategies that are data-led and deliver on performance results and client business objectives
  • Team leadership with senior-level clients and potential new business
  • Working on projects to ensure they are meeting internal and client expectations
  • Experience in media strategy or communications planning is a plus
  • Deep knowledge and hands-on experience working across marketing channels
  • Experience using touchpoint planning and audience insight tools, such as MRI/Simmons, Helixa, Global Web Index, Infegy, etc.
  • Demonstrated ability to manage and lead employees and teams
  • Demonstrated success with client relationships, team management, and business development
  • Comfort level forging new ways of working and collaborating in a highly matrixed environment
  • Exceptional writing skills
  • Focused attention to detail

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal. VMLY&R is a M/F Disabled and Vet EEO/AA Employer.

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