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Senior Social Strategist

Connections
Chicago, IL
Req ID: 5447

Description

Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

VMLY&R is looking for a Senior Social Strategist to join the team. This person must be passionate and fluent in social media marketing solutions and value a collaborative environment. He/She will assume a key role in the refinement of that social evolution. Mobile experience is a plus.

Responsibilities

  • Develop and support social marketing strategies that deliver on performance results and client business objectives
  • Educate client and internal teams on social and marketing connections value, best practices and ongoing evolution implications
  • Support client with emphasis on social (and mobile) marketing opportunities
  • Work with activation teams (TV, Audio, Print, OOH, Digital, Sports and Entertainment) to socialize all media; must have knowledge of how all media can be enhanced by social amplification
  • Deliver agency social POVs
  • Lead the client with a vision for how social media should evolve
  • Maintain knowledge of key social media tools, best practices and emerging trends, including:
    • Platforms (Facebook, Twitter, YouTube, etc.)
    • Management tools (Vitrue, Buddy Media, etc.)
    • Digital monitoring (Visible Technologies, Radian6, etc.)
    • Social media activation (paid, earned and owned)
    • Social media measurement/analytics
  • Develop/Maintain knowledge of mobile landscape, marketing tactics and trends, including
    • Tactics: mobile email, mobile search, SMS marketing, QR codes, mobile website optimization, etc.
    • Trends: mobile commerce, social/mobile integration, etc.
    • Operating systems: iOS and Android ecosystem offerings

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills

  • Solid understanding of paid, earned and owned media integration as it relates to social media programs
  • Strong verbal and written communication skills
  • Fortitude to stay calm under pressure
  • Ability to multitask and prioritize

Required Experience

  • Six-plus years of experience in a digital marketing environment
  • Deep social media expertise with experience in driving social media strategy and executing social media programs
  • Specific hands-on experience with social and mobile marketing channels
  • CPG experience is a plus
  • Global marketing experience is a plus

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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