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Senior Media Manager

Kansas City, MO
Req ID: 4832


Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

The Senior Media Manager is responsible for managing media accounts and ensuring that client deliverables related to digital media and paid search are completed and executed to the client’s expectations. This individual should be able to organize, prioritize and manage work flow related to digital media planning, buying, executing and campaign performance evaluation. Responsibilities will include overseeing of the advertising budget, ensuring execution of media plans and monitoring buys. The Senior Media Manager may be asked to develop POVs/position papers on key client or industry issues.

This individual should possess a working knowledge of multiple media channels with emphasis in digital media, paid search and emerging media, and be should be proficient in media-related research, planning and analytical tools. Candidates should be able to build strong relationships and maintain effective communication within and outside of the agency. The Senior Media Manager is also responsible for mentoring team members in their learning and understanding of the media buying and planning process.

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills

  • Extensive understanding of the digital advertising industry’s infrastructure systems
  • A passion for and interest in digital and emerging media
  • Ability to work well under pressure with attention to detail
  • Ability to maintain good relationships with outside vendors and clients as well as within the agency
  • Strong communication and analytical skills
  • Proficiency using the third-party ad serving tool DART and media research tools (MRI, Nielsen, comScore)
  • Strong experience with paid search, including Google AdWords and DART Search; Google AdWords certification is preferred but not required
  • Exceptional verbal, written and presenting skills
  • Ability to lead media strategy and planning
  • Experience with advanced digital media reporting and analytics
  • Experience managing digital media campaign launches
  • Experience managing paid search campaigns
  • Advanced Excel and PowerPoint skills

Required Experience

  • Digital media strategy and planning
  • Digital media buying
  • Digital media reporting, analytics and analysis
  • Experience with media tools such as Nielsen, comScore, MRI, SQAD, SRDS, DoubleClick, AdWords, and more
  • Experience with planning or executing paid search campaigns

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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