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Senior Experience Strategist

Strategy & Insights
Detroit, MI Cincinnati, OH Frisco, TX
Req ID: 4967


Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

As a Senior Experience Strategist, you will be a key contributor to a human-centered approach that translates human empathy and an understanding of the world into meaningful and impactful shopping, buying, and post-purchase experiences - focusing on the web channel.

Working as part of experience strategy and customer experience (CX) teams, you’ll help anticipate emerging website opportunities which intersect people, culture, technology and business to identify where to play and how to win for VMLY&R clients. You will have autonomy yet will be supported with a moderate level of direction from experience strategy team leads and will work hand-in-hand helping teammates address client specific needs.

A senior strategist is a primary driver of research (primary and secondary) and synthesizing those into human-centered and actionable insights. You will be a critical part as a core team member, contributing across all phases of CX website projects, leading defined workstreams and contributing to all team’s problem-solving and communication activities. Experience strategy is core to the VMLY&R Customer Experience (CX) practice, providing leadership across growth strategy, customer experience and product management, digital strategy, business design and innovation.


  • Be human-centered in all you do
  • Cultivate a deep understanding of the intersection of consumer motivations
  • Independently execute environment and trends analysis, translating takeaways into actionable insights
  • Can deep dive into data and user analytics to understand behavior and results and develop actionable recommendations.
  • Participate in and facilitate workshops with clients to help push strategic discussions and alignment
  • Execute research in support of the business rationale for CX efforts and developing a roadmap to ensure strategy connections to action
  • Be a thinker and a doer. An innovator and a visionary. A structured advisor (internal and external) with a creative imagination.
  • Partner with experience strategy leads, CX teammates and account leadership to deliver on client needs
  • Contribute to the VMLY&R experience strategy and CX thought leadership and IP

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Skills & Experience

  • Understand and demonstrate the importance of framing customers as a human being and not just another customer or a number.
  • Ability to efficiently gather, synthesize and clearly communicate how industry competitors and best-in-class brands are leveraging their websites within a connected ecosystem.
  • Strong problem solving and troubleshooting skills, and a superior critical thinker
  • Background in website projects – including understanding the role of a website across different aspects of a user’s journey and within a digital ecosystem
  • Comfort with planning, executing, and synthesizing different types of research (e.g., capacity to create and launch user testing panels and screeners, leverage online research tools, surveys)
  • Ability to work cross-functionally and deliver with a common goal
  • Has a wide span of knowledge and experience across Digital, CRM, Mobile, Social, CMS, SEO, Commerce, and/or Analytics and how they contribute to successful websites
  • An innovator and visionary with a creative imagination and a way of working that inspires creativity
  • A demonstrated passion, familiarity, and curiosity with design thinking methodology
  • Ability to communicate effectively, aggregating information into an intuitive, easy to-understand flow (both orally and written)
  • Completion of a bachelor’s degree and a multidisciplinary background, preferably in a related major such as marketing, strategy, psychology, sociology
  • Interest in customer experience, product management, strategy, and innovation
  • 3-5 years applicable experience

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.



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