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Director, Paid Media

Connections
New York, NY
Req ID: 7944

Description

Position at VMLY&R

About Us

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

About the Role

What your success will look like

Leadership

  • Embody and support the vision and strategic direction of the VMLY&R connections department in the VMLY&R office
  • Effectively develop materials and present them in new business pitches
  • Be part of the office leadership team and account leadership teams along with client engagement, creative and planning representatives
  • Serve as an integral part of the VMLY&R U.S. connections department leadership team, making recommendations on philosophy, structure, tools, and approach that will help us stay on the cutting edge of integrated connections planning and execution

Management

  • Manage the flow of client media-related issues. Create solutions and resolve problems.
  • Develop and maintain excellent relationships with VMLY&R connections clients
  • Establish timetables for development of plans
  • Interview applicants and hire candidates for more junior-level positions
  • Manage the performance of the VMLY&R Atlanta media team as measured by profitability, retention and client feedback

Media Planning

  • Embody VMLY&R’s integrated connections planning approach, working closely with the creative team to drive innovative, effective ideas that meet our audience where they live
  • Develop media plans that support the client’s marketing objectives
  • Continually reinforce the behaviors of the consumer in the integrated idea development process
  • Empower the innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation
  • Supervise implementation of integrating offerings and tools
  • Identify opportunities for content partnerships and multi-platform media partnerships, when appropriate
  • Create media plan recommendations and alternatives
  • Select media vehicles and determine scheduling
  • Analyze competitive activity in the marketplace
  • Present media plans to clients
  • Work with the analytics team to develop a measurement framework for the campaign
  • Work with the analytics team to measure media performance while in market, make recommendations for optimization
  • Develop recap reporting to understand and document final campaign performance against goals and any critical learnings
  • Ensure media plans executed as planned and approved, on schedule and non budget
  • Regularly meet with media and industry reps to develop and maintain expertise on the technologies and capabilities available in the market that our teams can leverage

Who you are what you bring 

  • 7-plus years of experience with media planning, agency and/or client experience
  • At least 3 years of experience media planning in an agency environment
  • At least 2 years of experience media planning in an integrated agency environment, integrating with creative teams
  • Demonstrated ability to manage and lead across multi-office internal agency environment and multi-agency external client engagements
  • Strong experience and integration with research/planning and analytics/measurement/optimization
  • Adept at using media research and planning tools to determine audience size, create proformas, determine audience attributes, etc.

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

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