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Senior Strategist (Healthcare)

New York, NY
Req ID: 9471


Position at VMLY&R

About Us: VMLY&R

VMLY&R Health is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected health experiences. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; improve health outcomes and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests, and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

As a Senior Strategist, you will support a Director/Group Director to determine research needs and support numerous launch projects for the organization. You will work very closely with and collaborate with creative teams. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

Core Responsibilities

  • Prioritize research objectives, recommend methodologies. Manage research logistics; Craft research proposals, screeners, DGs
  • Analyze key findings and summarize insights and implications
  • Independently create category/competitive analyses which highlight future trends, critical success factors and recommended actions
  • Independently use market research and/or client input to build a basic journey and identify key pain points.
  • Uncover attitudes, behavior and preferences at critical points that can be influenced by a brand
  • Mine research to and generate insights that can inform positioning, strategy, and communication
  • Build understanding of positioning fundamentals (i.e. identifying target needs, brand benefits and RTBs). Formulate a positioning statement, drawing on brand and competitive learnings; With guidance, create differentiated positioning statements
  • With guidance, draft creative brief and background briefing documents
  • Participate in creative review meetings and provide constructive feedback to creatives
  • Prepare proposals & workshop exercises; Responsible for workshop logistics, note-taking and drafting summary of outcomes
  • Identify research needs, generate customer insights, and story arc. Helps prepare critical elements/sections of the pitch deck

Skills & Experiences

  • 3+ years’ experience of overall research and strategic planning experience
  • HCP and DTC marketing agency experience
  • Critical and analytical thinker, innovator and visionary that inspires creativity
  • Highly collaborative and able to work effectively across internal and external stakeholders
  • Excellent written and verbal communication skills
  • Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning
  • MBA is preferred

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

The base salary for this position at the time of this posting may range from $60.000 to $140,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here (opens in a new tab) for more details.

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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