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Organic Search Strategist

Chicago, IL Cincinnati, OH Kalamazoo, MI Kansas City, MO Rogers, AR Washington, District of Columbia
Req ID: 5429


Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

Work in a dynamic, fast-paced interactive advertising environment for some of the largest brands in the world when you join VMLY&R, an award-winning global digital advertising agency. We’re looking for an Organic Search Strategist for our Connections team in Kansas City.

Organic search experts should have at least two years of digital marketing experience associated with the search industry, especially specific to increasing traffic and conversions to websites through all facets of organic search. You should have knowledge about search engine algorithms, web analytics programs, and technical, on-page and off-page search engine optimization. International SEO knowledge and experience a plus. But most importantly, we want strategic, creative, critical thinkers who will challenge the status quo for how we and our clients think about search.

An Organic Search Strategist will provide input into existing and planned marketing programs, identify potential obstacles, and offer solutions to complex or demanding subject matters. You will collaborate with our Client Engagement, Creative, Web Design, Development/Tech, and Analytics/Insights teams within the agency. You will get lots of opportunities to present search strategy and complex concepts in front of your very smart colleagues and high profile clients!

We are open to hearing from organic search specialists with all levels of experience. If you love organic search, we’ve got something for you!


Strategic Guidance

  • Working with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
  • Helping global clients expand their knowledge and use of search engine optimization and drive internal client user adoption
  • Providing guidance to the agency and client on the implementation and use of white hat SEO strategies
  • Attending meetings with other company functions necessary to perform duties and organizational development
  • Contributing to pitches that include SEO strategy for clients of all sizes
  • Assisting clients with the tracking and enhancement of online and off-line marketing efforts
  • Demonstrating ability and desire to stay current on the constantly changing world of search marketing

Typical Deliverables

  • Creation and delivery of monthly reports delivered via Excel spreadsheets
  • Strategic recommendations for improving SEO of small and large websites in various stages of development
  • Keyword research utilizing leading industry tools
  • Testing and analysis of keywords, title and description copy, optimized page titles and meta tags
  • Website audits and recommendations for SEO-friendly site development—including but not limited to wireframes, site maps and site architecture
  • Evaluations/presentations of current SEO on existing sites
  • Research and evaluations of competitors’ search marketing efforts
  • Documentation relating to existing processes, and suggestions for improving processes
  • Effective and persuasive presentations (verbal and written) for teams and clients

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills

  • International SEO knowledge and experience a plus.
  • Excellent communication skills and ability to interact with all levels of end users and technical resources
  • Self-motivation with enthusiasm for and understanding of the online marketing industry and technologies
  • Ability to manage many tasks concurrently and meet tight deadlines
  • Ability to analyze website marketing KPIs, data and numbers
  • Excellent oral and written presentation skills
  • Proficiency with Microsoft Word, Excel, PowerPoint, HTML applications; advanced Excel skills helpful
  • Working understanding of website development, design, user experience, PPC and social media marketing to coordinate with SEO efforts
  • Ability to work independently and in a team environment and with multiple internal and external clients
  • Solutions-oriented nature and willingness to overcome objections

Required Experience

  • At least two years of experience with search engine optimization
  • Experience with industry tools such as Google Webmaster Tools, keyword research tools, tracking tools and ranking tracking

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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