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Manager, Data and Analytics

Innovation & Data
Frisco, TX Atlanta, GA Austin, TX Chicago, IL Cincinnati, OH Kansas City, MO Miami, FL New York, NY Seattle, WA
Req ID: 7356

Description

Position at VMLY&R

About Us

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

About the Role

The Manager, Data & Analytics will be working on a multi-year digital transformation for one of our largest clients.  You will provide strategic insights and analysis while promoting growth on the account - eCRM connections, paid media tools, social listening tools, site analytics .  You will lead a team of analysts in navigating their day-to-day activities and client responsibilities. 

What your success will look like

  • Contribute to client’s direction and strategy by influencing decision-making based on information gained from deep-dive and ad hoc analysis
  • Assist with implementation of client’s data strategy
  • Create measurement frameworks that identify KPIs and diagnostic measures for marketing programs 
  • Align with strategy and channel teams on marketing plans to develop key performance indicators to measure program success, analyze data through various tools, and develop both insightful and actionable reports to internal and client teams. 
  • Manage and merchandise marketing optimization programs (e.g.: A/B testing)
  • Implement, collect, and analyze data across social media platforms and provide reporting/insights for internal stakeholders and clients
  • Provide leadership/mentorship of analysts

Who you are what you bring

  • 4+ years of experience working in marketing analytics (online media and measurement)
  • Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing and interpretation
  • Experience leading Media Attribution and Media Mix Modeling
  • Experience with SQL, Python or r 
  • Experience with PowerBI or Tableu
  • Experience with Brandwatch or other Social Media Business Intelligence SaaS  
  • Experience leading qualitative & quantitative research from proposal to presentation
  • Experience effectively managing projects that support multiple clients and stakeholders
  • Experience in analysis, research, and presentation creation

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.


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