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Planning Director

Strategy & Insights
New York, NY
Req ID: 5992

Description

Position at VMLY&R

About Us: VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

Responsibilities

  • Develop marketing plans, communication and consumer touch-point strategies
  • Cultivate a deep understanding of the intersection of consumer motivations and client business needs
  • Work with consumer insights teams from client-side and VMLY&R’s primary and secondary researchers to translate findings into insights that fuel great creative
  • Monitor and interpret cultural and social trends relevant to the client’s business
  • Craft creative briefs and lead inspired briefings; remain an active contributor throughout the creative development process
  • Be a thinker and a doer, an innovator and visionary with a creative imagination
  • Partner with Account Management and Creative to grow the business

Required Skills

  • Proven ability to rapidly synthesize large quantities of information, identify critical observations and insights, and summarize driving implications and opportunities
  • Ability to effectively lead, influence and negotiate across different disciplines, internal and external, to achieve desired outcomes
  • An innovator and visionary with a creative imagination and a way of working that inspires creativity

Required Experience

  • Minimum of a bachelor’s degree and a multidisciplinary background, including developing marketing strategy, consumer insight, media strategy and/or account planning
  • MBA is preferred
  • 8-12 years of overall marketing experience with at least 5 years of strategic leadership experience with clients
  • CPG experience and/or sports/athlete marketing experience
  • Deep knowledge and experience with integrated marketing communications, specifically digital

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts

VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal. VMLY&R is a M/F Disabled and Vet EEO/AA Employer.

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