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Associate Director, eCommerce Strategy

Cincinnati, OH Minneapolis, MN
Req ID: 5152


Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.


  • Act as strategy lead on assigned accounts and projects
  • Structures and designs digital strategy deliverables
  • Participate in brand planning, and integrate and drive eCommerce throughout national programming
  • Oversees and participates in the development and delivery of all strategic digital deliverables, including research, analytics, audience profiling, user personas, and strategies for: digital experiences (web, tablet, social networks and platforms; mobile); digital marketing campaigns and media; content; social; SEM; and CRM
  • Optimize and monitor trends in client’s market and appropriately adjust strategy or timelines
  • Ensures collaborative workflow and deliverable integration within Business Innovations, Creative Services, and Technology Services to optimize delivery of digital services
  • Proactively works with Business Innovations to uncover opportunities for increased digital work with existing clients, develop trusted client relationships and pitch new ideas/opportunities that lead to new client engagements
  • Ensures digital strategy staff consistently meets their established billable utilization targets
  • Ensures that digital strategy staff receives timely performance reviews, development goals and corrective action plans as needed
  • Student of the industry, has an understanding of retailer and ecommerce best practices

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills & Experience

  • Minimum 5 years strategy experience: Working in an agency environment to create and direct digital strategies that drive development of digital experiences and digital campaigns for leading brands.
  • 4-year college degree or equivalent required
  • Deep understanding of ecommerce
  • Experience delivering solutions with 3rd party retail ecosystems
  • Working knowledge of web analytics platform (Google Analytics, Omniture, etc.)
  • Understanding of Amazon ecommerce best practices a plus!
  • Experience in digital eCommerce is required
  • Background in multi-agency planning with emphasis on Digital and/or eCommerce
  • Expert Power Point skills
  • Ability to clearly and convincingly articulate branding, marketing and creative strategies to c-level clients.
  • Strong strategic thinker: Ability to apply conceptual strategy, brainstorm facilitation, and day-to-day directing of projects through completion. Proven experience creating strategies that are executable through creative expression
  • Exceptional leadership and organizational skills: Ability to manage, mentor and inspire the people reporting to them and create a supportive work environment leading to professional growth.
  • Expert digital marketing experience: high level of experience in development of personas, content strategy, user experience, analytics, social, SEM, mobile, and CRM. Passion for emerging media and technologies
  • Ability to travel

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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