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Associate Director, Digital Strategy

Strategy & Insights
Kansas City, MO
Req ID: 5786

Description

Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

This is a position on the Red Fuse agency team for our global Consumer Package Goods (CPG) client. The agency is fully-integrated, with team members assigned to multiple marketing disciplines (consumer advertising, shopper marketing, eCommerce, media, public relations, etc.). Everyone sits together in one building, enabling speed, efficiency, and connectivity. The team is responsible for Integrated Marketing Communications (IMC) across numerous CPG brands. The agency is global in nature, with offices spread throughout the world. Thus, the agency’s work for the client runs in over 200 countries. 

Red Fuse is looking for an accomplished marketing leader with broad B2B & B2C marketing experience that potentially encompasses the development of; integrated marketing strategies, CRM/personalization, marketing analytics, social and content strategies, experience strategies, and/or holistic ecosystem strategies.

This person will lead the creation of connected experiences for the brand, and will serve as a thought leader in using technology, platforms, channels, and content to connect with our audiences in meaningful ways, and in aligning digital strategies with clients’ business goals and objectives.

The ideal candidate is someone who thrives on developing strategic recommendations in the face of ambiguity, is comfortable being in a high-visibility role with client partners, and enjoys an environment where no two days are alike.

Responsibilities

  • Assist in defining the strategic opportunity for digital in the overall context of a clients’ marketing communications plan; Develop digital and go-to-market strategies that deliver on clients’ KPIs and business objectives.
  • Educate and support client and internal teams on digital marketing channel value, best practices and ongoing evolution and implications; Develop digital POVs on behalf of the agency.
  • Oversee and guide measurement, testing and optimization mechanisms to evaluate and drive successful campaigns; Partner with marketing analysts to bring these mechanisms to life.
  • Analyze audience data to provide insights on consumer behaviors, segmentation, and targeting in order to influence decision making and campaign/creative development.
  • Strive to grow your understanding and knowledge of clients’ business and competitive environment(s); Apply this information in preparing and presenting strategically focused programs and recommendations.
  • Make things happen; Develop holistic ecosystem and GTM strategies, digital KPIs, insights-informed creative briefs, trend reports, etc. in service of award-winning ideas and work.
  • Lead and push the business to be better; Grow the role of Insights & Strategy through the development of effective relationships with key clients and internal teams. Be positive, proactive, supportive, and willing to help.

Requirements

  • Bachelor’s Degree
  • 8+ years of industry experience
  • Experience as a digital strategist in an agency environment
  • Strong written and verbal presentation skills
  • Endless curiosity and expert knowledge for what motivates people and drives desired behaviors
  • Strong quantitative, analytical, and social skills; Strong EQ
  • Ability to manage multiple projects and workstreams in a deadline-driven environment
  • Experience working with CPG brands is a plus
  • Experience working with Adobe Experience Manager is a plus

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. VMLY&R is a M/F Disabled and Vet EEO/AA Employer.


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