Save for Later

Senior Strategist, Research Studio

Strategy & Insights
New York, NY Detroit, MI
Req ID: 6050

Description

Position at VMLY&R

About Us: VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

As a Senior Strategist in the Research Studio, you will work to power curiosity throughout the organization in an effort to continually push our knowledge and thinking further. This role is rooted in conducting primary (qualitative and quantitative) research, along with secondary and social exploration. But it isn’t just the status quo, it’s taking research and melding it with a strategic mind to create innovative and agile approaches to learning more.

Responsibilities

  • Works collaboratively with experience strategy and design, client engagement, channel and creative to inform solutions that meet customer and business need
  • Consults with internal and external clients to understand strategic research objectives and propose the appropriate approach to get to game-changing insights
  • Manages research from beginning to end
  • Creates documentation of project requirements and proposals
  • Connects the dots on secondary research and social listening in a way that sparks new thinking
  • Concisely weaves together insights to create a compelling and human story

Required Skills & Experience

  • Minimum of a bachelor’s degree and a multidisciplinary background, including developing research strategy, consumer insight, and/or account planning
  • 4-7 years of overall research, strategy, or planning experience
  • A natural curiosity and thirst for learning
  • Empathetic leader with an ability to tune into what matters
  • Self-starter who can see the strategic openings and run with it
  • Collaborative partner who can be flexible and creative with approach

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

#LI-GR1


Share This Job