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Senior Manager, Paid Search

Chicago, IL Frisco, TX Kansas City, MO
Req ID: 5089


Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

The Senior Manager, Paid Search will be responsible for the implementation and management of all facets of Paid Search. This individual will effectively manage the flow of client deliverables related to Paid Search.

Responsibilities include maintaining control of the advertising budget, ensuring execution of all client plans and KPIs as related to performance. This individual must be able to maintain effective communication within and outside of the agency to ensure accuracy and timeliness and that all campaign needs are met. This individual should have the knowledge and understanding of media-related research, planning and buying tools.

Additionally, the Senior Manager, Paid Search individual will serve as a thought-leader and expert on all Paid Search elements and may be asked to develop POVs/position papers on key client or industry issues.


  • Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Bing, and other search engines
  • Leverage site analytics programs for analysis/insights
  • Create and utilize successful bid strategies and keyword management
  • Continually test and optimize keywords, ad copy, and landing pages to hit all client goals
  • Communicate effectively with all essential team members
  • Communicate effectively, set and manage client expectations

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills

  • Strong Excel, Keynote, and PPT skills
  • Google AdWords and Required Experience
  • 3-5 years’ experience planning and executing Paid Search campaigns
  • Familiarity with all major search engines (Baidu is a plus)
  • Experience with 1-2 bid management and/or tracking solutions (DoubleClick, Acquisio, Marin Software, etc.).
  • Managed 1-3 clients with shopping (PLA), merchant, e-commerce elements
  • Managed 1-3 clients with extended Paid Search reach (YouTube, content and display networks)

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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