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Director Strategy & Insights

Strategy & Insights
Atlanta, GA
Req ID: 3766

Description

Position at VMLY&R

Job Description - Director Strategy & Insights Atlanta or Memphis

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

The Director, Strategy & Insights will craft strategies and creative briefs to inspire unique, break-through creative for an iconic brand. This person ensures that every effort is on brand, on target and ladders back to the goals and objectives of the brand opportunity. They’re the go-to in meetings and a muse for inspiring powerful creative ideas.

RESPONSIBILITIES

  • Develop marketing plans, communication and consumer touch point strategies
  • Create a range of client ready artifacts
  • Cultivate a deep understanding of the intersection of customer motivations, culture and client business needs
  • Work with insights teams from client side and VMLY&R’s primary and secondary researchers to translate findings into insights that fuel great marketing/business plans and creative
  • Monitor and interpret cultural and social trends relevant to the client’s business
  • Craft creative briefs and lead inspired briefings, remain an active contributor throughout the creative development process
  • Partner with account management, analytics team and creative to grow the business
REQUIRED SKILLS
  • Proven ability to rapidly synthesize large quantities of information, identify critical observations and insights, and summarize driving implications and opportunities
  • Ability to effectively lead, influence and negotiate across different disciplines, internal and external, to achieve desired outcomes
  • An innovator and visionary with a creative imagination and a way of working that inspires creativity
  • Experience developing and mentor junior strategists
  • Go beyond briefs to lead annual planning for key clients
  • Become a trusted advisor to your clients and creative teams
REQUIRED EXPERIENCE
  • Proven Minimum of a bachelor’s degree and a multidisciplinary background, including developing marketing strategy, consumer insight, media strategy and/or account planning
  • 8 years of marketing experience with at least five years of strategic client leadership experience in a creative agency
  • Previous experience developing B2B and B2C marketing strategy, insights, or account planning preferred.
  • Deep knowledge and experience with integrated marketing communications, specifically digital
  • Career emphasis in digital recruitment and retention—client or agency.
As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business. VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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