Account Director
Description
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- The Account Director is responsible for the delivery of all Brand/Tier 1 Performance Vehicle activity with Ford of Britain and Ford of Germany.
- This manages the delivery of the key campaigns working with the Media teams to ensure that all assets are delivered on time.
- Responsible for the localization of central activity to deliver against local media plans.
- Responsible for the delivery of all local campaigns.
- You will work in partnership with CRM Specialist and Performance Manager to ensure all Performance Vehicle activity is supported by their areas.
- Key lead for all Fleet (and FFM in UK) working with Ford teams to develop plans to support this activity..
- They work with the Ford central teams to ensure local activity is supported is compliant with legal and governance rules.
- You will work with the Ford central teams to ensure local activity is supported and local activity is compliant with legal and governance rules.
- Review of all central campaigns and providing recommendations on local activation.
- Identification of local requirements and developing these.
- Managing any partner relationships to ensure the delivery of assets to these campaigns.
- Interfacing with the Ford team to agree activity objectives, priorities, and timelines.
- Management of timelines and working with Production Hubs to ensure smooth delivery of activity.
- Review of performance analytics with media team to share creative recommendations on enhancements and optimisations.
- Management of Fleet (and FFM) plans and working closely with these teams on the delivery against their objectives.
- Understanding of media plans and working closely with the media teams to ensure smooth delivery of these campaigns.
- A strong understanding of marketing agency capabilities.
- Multi-channel campaign experience with the ability to translate them into effective strategies.
- Strong analytical skills to make informed decisions based on data and insights.
- Excellent client delivery skills to imbed a seamless client-agency relationship.
- Fleet experience is desirable but not essential
- B2B experience with a strong understanding of how to sell to businessesÂ
- Excellent team-building skills
What's in it for you:Â Â
- Â Â Â Life Assurance
- Â Â Â Permanent Health Insurance
- Â Â Â BUPA
- Â Â Â Flexible hybrid-working schedule
- Â Â Â Enhanced family friendly policies
- Â Â Â Well-being Programme
- Â Â Â Employee Assistance Support
- Â Â Â Cycle to Work Scheme
- Â Â Â Eye Care and Glasses Vouchers
- Â Â Â Season Ticket Loans
- Â Â Â WPP Discounts
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