Metrics Analyst – Communications & Digital Engagement
Description
At VMD, now a part of Xcelerate Solutions, you have the opportunity to thrive in your career and become a Game Changer. The quality and talent of our people is what drives our success. We embrace an employee-first culture and make it a priority to provide professional development opportunities that foster career growth.
We help protect American Citizens and the nation’s most critical infrastructure by working alongside our customers and delivering game changing solutions to strengthen their missions. We believe our passion and commitment to achieve our customers' goals and solve their most critical challenges defines who we are. We don’t just dream big, we act on it – through teamwork, dedication, and resilience.
In this Metrics Analyst role, you will have the opportunity to:
- Collect, analyze, and report data to evaluate performance, improve efficiency, and support strategic decision-making.
- Create dashboards and KPIs to visualize trends, often working with SQL, Excel, and BI tools to transform raw data into actionable insights for management.
- Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities.
- Provide expertise in measuring attitudes and actions among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine and enhance communications strategies.
- Evaluate communication plans, digital engagement campaigns, projects, and products, draft evaluation results in clear report formats for leadership.
- Provide integrated program expertise to support compiling, analyzing, and reporting the status of campaigns and projects.
- Analyze digital engagement policies, processes, and procedures, and recommend performance measurement goals and best practices.
- Identify, compile, and analyze performance data across digital platforms to inform decision making, grow audiences, and increase engagement.
- Prepare reports, dashboards, and visualizations that summarize key performance indicators (KPIs), trends, and insights.
- Collaborate with writers, editors, and digital media staff to ensure that metrics inform future content and campaign design.
- Maintain awareness of best practices in digital analytics, media monitoring, and performance
Job requirements
- Minimum 8 years of professional experience developing communication strategies and products for science-focused organizations.
- Experience evaluating and refining communications campaigns using audience feedback and performance measures.
- Minimum 8 years of professional experience developing metrics for communication plans, analyzing impact and ROI on outreach for science-focused organizations.
Basic Qualifiers:
- Minimum Years of Overall Experience: 8
- Minimum Clearance to Start: Public Trust
- Work Status Allowable: US Citizen or Permanent Resident
Travel and Telecommuting:
- Travel: None
- Telecommute Options: On site. Ability to work core hours: 8:30 a.m. to 5:00 p.m.
VMD provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable Federal, state and local laws. VMD maintains a drug-free workplace.