Sr. Marketing Operations Specialist
Description
- Drive strategic alignment as the Marketing Technology/Marketo SME, ensuring tools and systems are optimized to support growth and scalability
- Collaborate cross-functionally with product, sales and operations teams to drive cohesive and impactful campaigns and support sales enablement activities
- Lead the design and implementation of advanced analytics frameworks and dashboards, enabling the marketing team to track, measure, and optimize performance with precision
- Translate complex data into actionable insights, guiding strategic decisions and ensuring that marketing efforts are targeted, effective, and aligned with business objectives
- Create and implement processes that scale with company growth, focusing on automation, workflow optimization, and seamless execution of marketing strategies
- Develop audience segmentation, including lifecycle stages and personas in order to strengthen the various customer journeys and impact pipeline movement
- Conduct Customer Journey Mapping exercises regularly to document existing processes as well as to locate gaps and make plans to optimize via campaigns, engagements, reports, and dashboards
- Build and manage dashboards across the various systems to provide real-time reporting outputs that are centralized and allow for easy for stakeholders to rapidly access key information on performance
- Bachelor's degree required
- 5+ years of marketing experience required, including significant, relevant experience in marketing operations and automation, with proven expertise in launching and measuring automation campaigns across a variety of MarTech platform
- 2+ years of hands-on, relevant experience with Marketo required (examples include having prior experience as a Marketo Administrator, led or have been a part of Marketo integrations, led scoring, built multi-channel programs and or MQL systems), as well as strong audience segmentation skills
- Strong CRM experience required (preferably Salesforce or similar)
- Prior experience managing multiple complex marketing programs from conception to launch, with strong program execution skills required
- Strong project management skills required (prior experience managing multiple high-priority projects of varying complexity while keeping stakeholders informed and ensuring that deliverables are on track)
- Effective communication skills required, which includes presenting technical marketing information to non-technical audiences
Bachelor’s degree or advanced degree in Marketing
Prior experience in B2B, SAAS, education technology and/or language learning environment
Highly organized
- Strong presentation skills
- Comfortable pivoting between tactical and strategic priorities
We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities. Our benefits package includes life/health/dental/vision insurance, 401(k), educational assistance, commuter pass subsidies, generous employee referral bonuses, PTO and paid holidays.
Vista Higher Learning is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, sexual orientation, gender identity, national origin, physical or mental disability, and/or protected veteran status or other characteristics protected by applicable law.
ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: [email protected]
Links to OFCCP EEO POSTER & SUPPLEMENT:
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf