Description

Location: Macquarie Park NSW

At VetPartners, we support more than 270 veterinary clinics across Australia and New Zealand, enabling our teams to deliver outstanding care to pets and their owners. Our people are at the heart of everything we do, and strategic growth plays a critical role in expanding access to care, strengthening client relationships, and driving sustainable business performance.

We are seeking a commercially driven General Manager Growth to lead and deliver our national growth strategy across the VetPartners network.

Reporting to the Chief Client Officer and working closely with regional, clinical and support office teams, you will be responsible for driving customer acquisition, retention and lifetime value through data-led, scalable initiatives that deliver measurable business impact.

You will play a key role in identifying and unlocking growth opportunities across the full customer lifecycle, ensuring strategies are both nationally scalable and locally executable within clinics.

Key responsibilities include:

• Developing and executing the national growth strategy to drive active customer growth and revenue

• Leading customer acquisition across digital, local area marketing and partner channels

• Driving visit frequency and customer lifetime value through targeted engagement strategies

• Partnering with clinics and regional teams to translate strategy into simple, actionable playbooks

• Leading pricing and commercial optimisation initiatives across services and products

• Establishing test-and-learn frameworks to continuously improve performance

• Monitoring, analysing and reporting on growth performance, including CAC, LTV and ROI metrics

• Leveraging data, insights and modelling to inform decision making and prioritisation

About you

You are a highly commercial and data-driven growth leader who thrives in complex, multi-site environments. You combine strategic thinking with hands-on execution and are passionate about delivering measurable outcomes at scale.

You bring a proven track record of hands-on growth, ideally from a successful direct-to-consumer environment and are now looking to take the next step, owning and scaling growth across a large, distributed network.

You will demonstrate:

• Significant experience in growth, marketing or commercial leadership roles

• Proven track record of scaling customer and revenue growth in a multi-site or network business

• Strong analytical capability with experience in performance measurement and optimisation

• Experience across acquisition, retention and lifecycle marketing

• Commercial acumen with experience in pricing or revenue optimisation

• Ability to influence and collaborate across diverse stakeholder groups

• Strong execution focus with the ability to simplify complexity

• Tertiary qualifications in business, marketing or a related discipline (or equivalent experience)

Why join VetPartners 

• Purpose-led work: Make a meaningful difference every day by supporting those who care for pets and their families

• Autonomy & impact: Own and shape the national growth agenda across a large and evolving network

• Collaborative culture: Work alongside passionate, committed people who value learning and growth

• Development opportunities: Ongoing professional development and the opportunity to grow with a dynamic organisation

If you are commercially minded, data-led and motivated to deliver growth at scale, please submit your resume outlining your experience and suitability for this role.

This role features a hybrid work arrangement, with four days in our dog friendly office to promote collaboration, build strong connections, and enhance team engagement.

VetPartners is committed to Equal Employment Opportunities. We are dedicated to providing an inclusive, diverse, and flexible workplace where differences are valued. We welcome people of all backgrounds, experience and abilities.