Description

Marketing Specialist

Location: Macquarie Park, NSW 

At VetPartners Australia Pty Ltd, we support more than 270 veterinary clinics across Australia and New Zealand, enabling our teams to deliver outstanding care to pets and their owners. Our people are at the heart of everything we do and strategic marketing plays a critical role in connecting, engaging, and growing our community.

 We are seeking a results driven Marketing Specialist to execute and optimise our national digital marketing program.

Reporting to the Head of Digital Marketing and working closely with key internal stakeholders, you will be responsible for delivering customer-focused, performance-led digital initiatives that drive acquisition, engagement and measurable business growth across our clinics, subsidiary businesses and corporate brand.

You will play a key role in shaping and delivering digital strategies across owned, paid and earned channels, ensuring optimisation of the full customer journey from awareness through to conversion.

Your responsibilities will include:

• Developing, executing and optimising digital strategies across SEO/SEM, paid media, content, social and website channels
• Managing customer journey mapping and funnel optimisation initiatives
• Monitoring and improving digital spend efficiency to increase conversion and reduce duplication
• Generating innovative ideas to grow leads, sales, social engagement, website traffic and overall conversion performance
• Measuring, tracking and benchmarking campaign performance, delivering clear insights and reporting through platforms such as Google Analytics and social media tools
• Remaining current with emerging digital technologies, platforms and industry trends

About You

You are an experienced digital marketing professional who takes ownership and delivers measurable commercial outcomes. Solutions-oriented and analytically strong, you are confident managing performance campaigns while collaborating effectively across multiple stakeholders.

You will demonstrate:

• At least 3 years of proven experience developing and optimising digital content and campaigns across multiple channels
• A/B testing and user experience optimisation capability
• Strong analytical skills with the ability to interpret data, track performance and provide actionable insights
• Solid knowledge of digital advertising platforms, social media tools and website analytics
• Experience working with CMS platforms (e.g. WordPress)
• Understanding of UX design principles to inform digital strategy
• Excellent project management skills with the ability to manage competing priorities
• High attention to detail and quality execution
• Tertiary qualifications in marketing, business or a related discipline (or equivalent experience)

Why join VetPartners

• Purpose-led work: Make a meaningful difference every day by supporting those who care for pets and their families
• Autonomy & impact: Own an end-to-end L&D function with real influence
• Collaborative culture: Work alongside passionate, committed people who value learning and growth
• Development opportunities: Ongoing professional development and the chance to grow with a dynamic organisation

If you are commercially minded, data-driven and motivated to deliver impact at scale, please submit your resume outlining your experience and suitability for this role.

This role features a hybrid work arrangement, with four days in our dog friendly office to promote collaboration, build strong connections, and enhance team engagement, and will directly support our mission of delivering exceptional veterinary care. Some travel will be required for facilitating training within ANZ.

VetPartners is committed to Equal Employment Opportunities. We are dedicated to providing an inclusive, diverse, and flexible workplace where differences are valued. We welcome people of all backgrounds, experience and abilities.