Digital Marketing Manager
Description
Veson Nautical is growing, and we are looking for great people to help us propel maritime trade! If you are a growth-obsessed marketer, addicted to finding the latest and greatest tactics to reach relevant audiences and generate new leads around the globe, this could be an amazing role for you. Working within Veson’s Growth Marketing team, you would have the opportunity to execute and further build upon Veson’s global growth marketing and digital strategy.
Responsibilities
- Create and maintain Veson’s global digital marketing program, including strategy, implementation, and measuring success, partnering with regional marketers to execute as appropriate.
- Work closely with content & brand marketing to optimize the web experience across Veson.com and our associated brands to continuously improve organic traffic, conversion rates, and engagement.
- Own the strategy and execution for paid digital marketing programs, including SEM, retargeting, display, email nurture and paid social.
- Collaborate with in-house content and creative team members and external media partners to create optimized content, landing pages, and ads to ensure top performance.
- Establish A/B testing program across all channels and create marketing playbooks.
- Be data-obsessed. Continuously track campaign effectiveness and efficiency and create a feedback loop for the team, driving performance learnings across the entire marketing funnel and buyers’ journey.
- Advise on shifts in program audiences, keyword mix, channels, tactics, and media partners based on performance.
- Maintain an understanding of the global maritime ecosystem, account acquisition trends, and competitive landscape.
Qualifications
- 5+ years hands-on experience in digital marketing, preferably in the B2B SaaS space
- Innately curious with a “test and learn” mentality and a hunger to demonstrate the latest technology and methods
- Expert in using web, paid advertising, ABM, conversion optimization, nurture, and more as part of a comprehensive growth strategy
- Proficient in Hubspot, Salesforce, Google Analytics, and other marketing tools
- Experience with global campaign setup, execution, tracking, and analysis using a variety of external and internal reporting tools, including management region-specific strategies
- Outstanding communication and collaboration skills
- Comfortable with ambiguity and juggling multiple projects with tight deadlines
- Experience working with translated and international campaigns preferred
- Experience in account-based marketing (ABM) preferred
About Veson Nautical
We are a team of multi-cultural, multi-disciplined professionals that are dedicated to making our clients successful and charting a new, innovative course for the commercial marine industry. Veson Nautical employs a staff of extremely capable creators and innovators all focused on meeting the goals of our clients. We invest extensively in employee development and experience to maintain focus and enthusiasm. The Veson Nautical team is made up of a dynamic blend of engineers, artists, sailors, teachers, brokers, bankers, traders, consultants, and customer service experts.
Veson Nautical is a successful, rapidly growing global software company. Our clients are the world’s leading commercial maritime owners, operators and commodity trading companies. Veson’s solutions enable our clients to identify new opportunities and proactively manage their business to make more profitable decisions. With offices in Singapore, Tokyo, London, Athens, Houston and headquarters in Boston, USA, Veson Nautical is a dynamic organization with a committed team of professionals. Dedicated to ensuring the highest levels of client satisfaction, Veson Nautical brings decades of experience, technical knowledge, enthusiasm and commitment to clients around the world. The combination of exceptional market growth and leading market position make this a superb opportunity for the right candidate.