Online Marketing Manager (Growth Marketer) - Corporate

US Corporate United States


Description

Online Marketing Manager (Growth Marketer) - Corporate

THE ROLE  

Venterra Realty is looking for an Online Marketing Manager (Growth Marketer) to play an integral role in driving brand awareness and engagement within the digital space and driving website traffic, ultimately increasing conversions. Venterra is designing and building a new website in 2022, including 2 domains.  As the Online Marketing Manager (Growth Marketer), you will take lead on this project. The website currently is over 600 pages and represents over 60 individual brands, hence microsites.  You will be expected to analyze the performance of websites and digital efforts and identify new opportunities to increase conversions through the compelling Venterra brand story while adhering to rigid mobile-first design principles and Google performance expectations.  Venterra Realty is looking for someone who can strategize and implement multi-channel campaigns. 

“We Care more About Renter Experiences, Which Drives Superior Success” isn’t just a slogan.  It’s the Venterra value proposition for renters and words the company operates by. This role is perfect for an innovative digital marketing professional looking to make a real impact on renters’ lives by providing a simple and frictionless journey and helping them find the perfect apartment.

And Venterra Realty is growing!  Not only are we adding additional apartment communities to the portfolio, but we are also breaking ground on what is our first of many new developments, meaning we are building a 336 unit apartment community from the ground up.  We are also actively investing in our data management, branding/image, and technology department to support our expected continued growth.  It’s an exciting time to get involved in these projects!  

THE DETAILS  

  • Collaborate with stakeholders across the organization which includes Operations, Innovations, Recruiting, Marketing, and CX Departments, as well as Internal Development Teams and external website host and branding agency to refine the performance of our online marketing efforts including the community-specific venterraliving.com websites, as well as corporate venterra.com website
  • Adjust strategies and campaigns to cater to the renter's journey and maximize ROI
  • Analyze website and online advertising and effectively communicate test results, insights, and recommendations to management and stakeholders
  • Identify specific challenges and points of friction within a customer journey and test different alternatives to optimize the funnel

THE QUALIFICATIONS  

  • Degree in Computer Sciences, Information Technology, Business or other quantitative field or the equivalent in (4+years’) experience growing digital marketing efforts, managing large websites, working with various marketing technologies, demonstrating SEO mastery, and UX design application
  • Advanced Marketing & Analytical skills with proficiency in Google Analytics & Tag Manager and Excel
  • Proficient in WordPress/PHP, HTML & CSS, Visual Design, JavaScript
  • Advanced in SEO, SEM, PPC, Google Ads, and Remarketing

THE PROFILE

They take initiative. A huge part of resourcefulness in an employee is their willingness to take initiative at work. This person actively steps up with suggestions without being asked to do so.

They’re analytical and creative. Discovering solutions to complex issues with technology requires a data and creative mindset. When a roadblock gets in the way, this person uses data to decipher an efficient and outside-the-box method for getting around it. When data isn’t available, their creativity kicks into overdrive.

This person is resourceful. Your resourcefulness comes in handy the most amid a tough situation. While many people get bogged down by the stress of an unexpected circumstance or arising issue, you approach it with patience and clarity.

They’re confident. This person can handle meetings with senior members in the organization with confidence.

They build a strong network. They have a strong network of professionals in their field to lean on and make a conscious effort to grow and nurture their network to build lasting professional relationships. A resourceful person’s network is crucial to their problem-solving, considering other people are often the greatest resource of all.

They’re always learning more. They’re constantly curious about the MARTECH space and new advancements. They’re often found improving upon their skills, attending lectures in their industry, and learning more in general to widen their potential resourcefulness.

THE COMPANY

Founded in 2001, Venterra Realty owns and manages more than 65 communities and over 18,000 apartment units across 12 major US cities that provide housing to over 36,000 people and 11,000 pets. The organization has completed almost $7.0 billion in real estate transactions and currently manages a portfolio of multi-family real estate assets valued at approximately $3.5 billion. Venterra is committed to improving the lives of its residents by delivering an industry-leading customer experience.

We’re honored to have received numerous workplace recognitions including Fortune Top 100 Best Medium Workplaces for the past six years in a row and having been named a three-time Glassdoor Best Places to Work winner! Read about all of our awards and accolades here!

We are looking for people who: 

  • Have strong personal values and want to work for a values-based company
  • Are ambitious and hardworking with exceptionally high personal standards
  • Embrace problem-solving and learning new skills
  • Thrive in a rapidly changing and high growth environment
  • Are passionate about driving continuous improvements and the use of technology with data to drive business results
THE BENEFITS  
  • Remote Work Opportunity.  Venterra has a corporate office in Houston, TX.  If the candidate lives in Houston,  this position has the opportunity to work from home traveling into the office as needed and defined by business needs.  The Director and team associated with this position are based in Dallas, TX. This position is open to remote work
  • Competitive Base Salary and performance bonus 
  • A robust package of Health (Medical (PPO), Dental, Vision), 401k matching, paid vacation benefits, and employer-paid Short TermDisability, among other things  
  • Educational Assistance / Reimbursement to support your drive to learn 
  • Opportunity to grow within the acquisitions/growth teams, operations, and corporate office 
  • Better Living program where you are incentivized to reach personal goals or participate in company-wide challenges 
  • Quarterly Lifelong Learning Challenges to support your professional growth in ways that are meaningful to you 
  • 8 paid hours per year of Volunteer Time Off to serve the organization(s) of your choice 
  • Free enrollment into the Dave Ramsey SmartDollarfinancial wellness program, including the EveryDollar budgeting app  
  • Access to thousands of employee discounts with BenefitHub 

Know someone who would be perfect for a role with us? Refer them to us and you could be $500 richer!  

COVID-19 has created some big changes in all of our daily lives, and we’ve made a number of significant changes to our operations, but at the end of the day, we’re still in the people business, and people will always deserve an amazing place to call home. So, while the way we’re doing business has changed, we’re still hiring across the Venterra portfolio!