Description

What You’ll Do

As Executive Director of Marketing and Digital Engagement, you will be the principal architect and driver of Vaniam Group’s marketing vision. Reporting directly to the EVP, Client Solutions, you will lead the strategic direction, integration, and execution of high-impact marketing, digital, and creative initiatives across our organization. You will be responsible for overseeing our digital engagement capabilities, resourcing best-in-class creative and digital solutions, and delivering measurable value across internal and client-facing platforms. This role is equal parts strategic leadership and operational execution, requiring an agile, hands-on executive who thrives in a dynamic, mission-driven environment.

A Day in the Life

Deliverables

• Define and drive an integrated marketing strategy aligned with Vaniam Group’s overarching business objectives.
• Lead the development and evolution of our omnichannel marketing and digital engagement playbooks, ensuring industry-leading, scalable practices.
• Continuously evaluate digital platforms, tools, and creative technologies to ensure Vaniam remains on the leading edge of innovation in medical communications.

• Oversee and optimize the resourcing of creative, marketing, and digital talent, both internally and externally, to meet evolving project and client demands.

• Collaborate with Program Services, Strategic Services, Creative, Editorial, and Technology leadership to ensure programs are well-designed and executed efficiently.

Client Responsibility

• Serve as a strategic partner and marketing thought leader to key clients, with direct engagement in high-impact initiatives.

• Guide client-facing teams to design innovative, digitally enabled tactics aligned with medical and scientific objectives.
• Participate in high-stakes client meetings, strategic planning sessions, and business development presentations.

Internal Responsibility

• Lead and mentor cross-functional teams, fostering a culture of creativity, accountability, and excellence.
• Develop internal marketing campaigns and communication strategies that align with business priorities and reinforce our value proposition.

Business Development

• Support new business development efforts, including leading pitch development and digital marketing thought leadership.
• Shape internal marketing, brand management, and digital enablement practices to ensure consistency and excellence across all external communications and platforms.

What You Must Have

Education and Experience

• Bachelor’s degree required; advanced degree in Marketing, Digital Strategy, or a related field preferred.

• 10+ years of senior leadership experience in marketing, digital strategy, or omnichannel communications, ideally in the biopharma, healthcare, or medical affairs sectors.

Skills and Competencies

• Deep understanding of digital platforms, creative resourcing, and omnichannel engagement strategies.

• Demonstrated success in building and leading high-performing marketing and creative teams.

• Exceptional communication, presentation, and client relationship skills.
• Track record of driving measurable business results through marketing initiatives.
• Analytical mindset with strong problem-solving and decision-making abilities.

Travel Requirements

• Travel within the US and internationally as necessary, based on project, sponsor, and organizational needs (<30% travel expected)

The Team You’ll Work Closest With

The Digital Engagement team is not just expanding the boundaries of medical communications; it is setting new standards for strategic, interconnected digital and interactive experiences. With our omnichannel approach, we focus on a holistic strategy that seamlessly integrates content across channels, ensuring consistency and impact throughout the user’s journey.