Digital Business Strategy Lead, Business Strategy
Description
Business Strategy Lead, Digital Services
What You’ll Do
At Vaniam Group, we are at the forefront of transforming medical communications by leveraging AI-powered insights, advanced analytics, and innovative technology client centric solutions. We are seeking a dynamic Business Strategy Lead, Digital Services who will help accelerate client adoption of our AI-driven offerings while generating high-impact demand aligned with enterprise growth priorities. In this role, you will play a key part in shaping strategic opportunities, driving measurable financial growth, and solidifying Vaniam Group’s leadership in medical communications innovation.
Who You Are
As the Business Strategy Lead, Digital Services, you will play a pivotal role in evolving and innovating our digital capabilities. You’ll work to identify and develop new business opportunities that align with client needs while also driving organic growth within existing partnerships. By working collaboratively across departments and with clients, you will shape the future of our organization and ensure the delivery of transformative digital solutions.
A Day in the Life
Deliverables
- Establish Vaniam Group as the go-to thought leader for cutting-edge AI-powered medical communications solutions by leveraging a comprehensive understanding of therapeutic trends, financial market dynamics, and healthcare regulations.
- Analyze client portfolios, pipelines, and lifecycle stages to recommend compelling digital solutions that address key business challenges and drive adoption of advanced analytics tools.
- Serve as a credible expert and thought partner to clients, particularly in leveraging AI and analytics to enhance medical communications.
- Take ownership of revenue and growth KPIs specific to digital services, ensuring alignment with organizational financial goals and driving consistent demand generation.
Client Responsibility
- Develop strategic proposals, statements of work, and materials that clearly articulate the benefits of Vaniam Group’s AI-powered offerings in solving complex client needs.
- Act as a trusted advisor to clients, developing strong relationships and ensuring deliverables align with their goals.
- Accelerate demand generation by designing scalable, data-driven solutions that empower clients while fueling Vaniam Group’s enterprise-wide growth.
- Guide clients through tailored strategies, emphasizing the transformative value of leveraging AI to enhance medical communications, storytelling, and decision support.
Management and Internal Responsibility
- Collaborate with internal counterparts across departments to achieve strategic business objectives.
- Partner with the Brand Strategy and Marketing teams to design high-impact content campaigns, thought leadership initiatives, and client-facing messaging that drive awareness and adoption services.
- Support the incubation of new capabilities, leveraging AI, analytics, and innovative technologies.
- Foster professional development within your team (if applicable) and create an environment that maximizes talent impact.
- Consistently deliver on organizational growth targets and contribute to both short-term and long-term key performance indicators (KPIs).
Business Development
- Lead and close revenue-generating business opportunities aligned with Vaniam Group’s digital, data and analytics priorities.
- Develop and close tailored proposals that that connect demand generation strategies to impactful financial outcomes to clients and the organization.
- Utilize internal tools and analytics to streamline business development, improve client acquisition and retention, and foster transparency across teams.
- Build strategic relationships across the industry to expand awareness and impact of Vaniam Group’s digital capabilities.
Other Responsibilities
- Stay ahead of cutting edge digital innovation, identifying trends and emerging technologies that align with our mission.
- Represent the organization at industry conferences, client workshops, and other events to enhancing visibility and reinforcing Vaniam Group’s reputation as a leader in medical communications.
- Collaborate with the Finance and Leadership teams to ensure transparency in revenue forecasting, pricing strategies, and demand tracking for digital services.
What You Must Have
Education and Experience
- A bachelor's degree: advanced degrees are preferred.
- At least 6+ years of business development experience in the healthcare communications agency, digital healthcare services, or biotechnology/pharmaceutical industry.
- Deep understanding of the commercial, medical affairs, and digital healthcare landscapes.
- Demonstrated experience meeting or exceeding revenue targets, particularly for AI, analytics, or digital services in healthcare communications or life sciences.
- Proven expertise and experience in digital marketing principles and tools.
Skills and Competencies
- Strong ability to identify, evaluate, and act on new business opportunities and foster those initiatives from concept to implementation.
- Passion for innovation, including demonstrated ability to apply AI/analytics solutions to client challenges.
- Exceptional problem-solving and analytical skills, with the ability to turn complex information into actionable strategies.
- Outstanding communication and collaboration skills, particularly in a virtual environment.
- Commitment to delivering measurable results with an entrepreneurial and results-oriented mindset.
- Experience managing others is preferred, including mentoring and developing team members.
Travel Requirements
Ability to travel domestically and internationally as necessary for projects, client engagements, conferences, and internal needs (up to 60% travel expected).
The Team You’ll Work Closest With
You’ll be part of Vaniam Group’s Business Strategy team, which leads the organization in business planning and development. This team combines data-driven insights with innovative thinking to develop new service and product offerings. The team brings unmatched expertise and connectivity to the healthcare and life sciences industries.
Your collaborations will span departments such as Medical Strategy, Scientific Communications, Program Services, Client Services, Digital and more, ensuring that our integrated solutions meet and exceed client expectations. Together, you’ll push the boundaries of what’s possible in medical communications, transforming the field by applying advanced AI and analytics.
Why Join Vaniam Group?
At Vaniam Group, we are dedicated to changing how medical communications are delivered, empowering our clients with cutting-edge solutions that drive better outcomes for patients and