Digital Strategy Lead, Digital Engagement
Description
Digital Strategy Lead, Digital Engagement
What You’ll Do
As a Digital Strategy Lead, you’ll serve as a strategic partner to clients and internal teams, guiding the planning, and execution of digital initiatives. This client-facing role blends business strategy, digital innovation, and user-centered thinking to create meaningful, measurable impact. You’ll lead digital discovery, architect campaign plans, and drive integrated solutions across web, content, and engagement platforms.
A Day in the Life
Deliverables
- Lead discovery sessions and workshops to uncover client needs, user goals, and business objectives
- Develop digital strategies across content, channels, and technology tailored to client business priorities
- Craft journey maps, channel matrices, strategic roadmaps, and tactical plans.
- Present ideas, strategies, and performance reports to client stakeholders
- Oversee execution of strategic plans with internal teams
- Provide feedback on campaign performance, identifying optimizations and growth opportunities
- Collaborate with analytics and performance teams to define KPIs and report on outcomes
Internal Responsibility
- Champion digital excellence and innovation internally and externally
- Serve as a key subject matter expert in digital communications and engagement
- Translate business objectives into actionable digital plans
- Collaborate with senior leadership to evolve service offerings, pitch decks, and client growth strategies
- Facilitate internal cross-functional working sessions to align tactical execution with digital strategy
Other duties may be assigned to help drive deliverables within this role.
What You Must Have
- 5+ years of experience in digital strategy, digital marketing, or digital transformation, ideally in agency, healthcare, or med-comm settings
- Proven success developing and implementing multichannel digital strategies (including content, SEO/SEM, paid, organic, CRM, and platform experiences)
- Comfort in client-facing roles with strong facilitation and presentation skills
- Excellent organizational skills and ability to prioritize and execute on multiple initiatives
- Strategic mindset with a bias for action, grounded in business objectives and user behavior
- Clear verbal and written communication skills
- Collaborative spirit and ability to work across technical and non-technical teams
What You Might Have, but Isn’t Required
- Experience in healthcare or pharmaceutical communications
- Experience with omnichannel orchestration platforms, such as Veeva CRM Engage, Salesforce Marketing Cloud, or Adobe Experience Cloud
- Experience with social media and influencer strategies for professional/HCP or patient communities
- Strong familiarity with tools like Google Analytics, SEMrush, HubSpot, or other digital performance platforms
- Understanding of AI-driven content tools and emerging MarTech trends in digital health
Travel Requirements
- Travel within the US and internationally as necessary, based on project, sponsor, and organizational needs (<5% travel expected)
The Team You’ll Work Closest With
You will work closely with the Digital Engagement, Scientific communications, and Client Services teams.
Why You’ll Love Us:
- 100% remote environment with opportunities for local meet-ups
- Positive, diverse, and supportive culture
- Passionate about serving clients focused on Cancer and Blood diseases
- Investment in you with opportunities for professional growth and personal development through Vaniam Group University
- Health benefits – medical, dental, vision
- Generous parental leave benefit
- Focused on your financial future with a 401(k) Plan and company match
- Work-Life Balance and Flexibility
- Flexible Time Off policy for rest and relaxation
- Volunteer Time Off for community involvement
- Emphasis on Personal Wellness
- Virtual workout classes
- Discounts on tickets, events, hotels, child care, groceries, etc.
- Employee Assistance Programs
Salary offers are based upon several factors including experience, education, skills, training, demonstrated qualifications, location, and organizational need. The range for this role is $90,000 -$110,000. Salary is one component of the total earnings and rewards package offered.
About Us:
Vaniam Group is a people-first, purpose-driven, independent network of healthcare and scientific communications agencies committed to helping biopharmaceutical companies realize the full potential of their compounds in the oncology and hematology marketplace. Founded in 2007 as a virtual-by-design organization, Vaniam Group harnesses the talents and expertise of team members around the world. For more information, visit www.VaniamGroup.com.
Applicants have rights under Federal Employment Laws to the following resources:
- Family & Medical Leave Act (FMLA) poster - https://www.dol.gov/agencies/whd/posters/fmla
- EEOC Know Your Rights poster - https://www.eeoc.gov/poster
- Employee Polygraph Protection Act (EPPA) poster - https://www.dol.gov/agencies/whd/posters/employee-polygraph-protection-act