Digital Strategy Lead, Digital Engagement
Description
Digital Strategy Lead, Digital Engagement
What You’ll Do
As a Digital Strategy Lead, you’ll serve as a strategic partner to clients and internal teams, guiding the planning, and execution of digital initiatives. This client-facing role blends business strategy, digital innovation, and user-centered thinking to create meaningful, measurable impact. You’ll lead digital discovery, architect campaign plans, and drive integrated solutions across web, content, and engagement platforms.
A Day in the Life
Deliverables
- Lead discovery sessions and workshops to uncover client needs, user goals, and business objectives
- Develop digital strategies across content, channels, and technology tailored to client business priorities
- Craft journey maps, channel matrices, strategic roadmaps, and tactical plans.
- Present ideas, strategies, and performance reports to client stakeholders
- Oversee execution of strategic plans with internal teams
- Provide feedback on campaign performance, identifying optimizations and growth opportunities
- Collaborate with analytics and performance teams to define KPIs and report on outcomes
Internal Responsibility
- Champion digital excellence and innovation internally and externally
- Serve as a key subject matter expert in digital communications and engagement
- Translate business objectives into actionable digital plans
- Collaborate with senior leadership to evolve service offerings, pitch decks, and client growth strategies
- Facilitate internal cross-functional working sessions to align tactical execution with digital strategy
Other duties may be assigned to help drive deliverables within this role.
What You Must Have
- 5+ years of experience in digital strategy, digital marketing, or digital transformation, ideally in agency, healthcare, or med-comm settings
- Proven success developing and implementing multichannel digital strategies (including content, SEO/SEM, paid, organic, CRM, and platform experiences)
- Comfort in client-facing roles with strong facilitation and presentation skills
- Excellent organizational skills and ability to prioritize and execute on multiple initiatives
- Strategic mindset with a bias for action, grounded in business objectives and user behavior
- Clear verbal and written communication skills
- Collaborative spirit and ability to work across technical and non-technical teams
What You Might Have, but Isn’t Required
- Experience in healthcare or pharmaceutical communications
- Experience with omnichannel orchestration platforms, such as Veeva CRM Engage, Salesforce Marketing Cloud, or Adobe Experience Cloud
- Experience with social media and influencer strategies for professional/HCP or patient communities
- Strong familiarity with tools like Google Analytics, SEMrush, HubSpot, or other digital performance platforms
- Understanding of AI-driven content tools and emerging MarTech trends in digital health
Travel Requirements
- Travel within the US and internationally as necessary, based on project, sponsor, and organizational needs (<5% travel expected)
The Team You’ll Work Closest With
You will work closely with the Digital Engagement, Scientific communications, and Client Services teams.