Marketing Manager
Description
ROLE DESCRIPTION
Marketing Manager
This position offices in-person, on campus
ROLE SUMMARY
The Marketing Manager develops and executes digital-first marketing strategies that strengthen Valor Christian High School’s brand awareness, enrollment pipeline, and long-term audience growth. This role is primarily responsible for the school’s digital ecosystem including website strategy, digital advertising, SEO, analytics, and platform optimization.
As both a strategic leader and hands-on practitioner, the Marketing Manager blends creativity with technical skill, data fluency, and operational discipline. Partnering closely with Admissions and school leadership, this role extends Valor’s reach to prospective audiences through effective, performance-driven marketing.
The ideal candidate pairs strong interest with demonstrated expertise in building systems, optimizing performance, and using data to guide decisions within a mission-driven, student-centered environment. They are energized by discovering tools and platforms that help the organization work smarter, scale impact, and steward resources well.
This role provides strategic leadership and operational alignment for institutional communications, with a primary focus on translating established vision and priorities into effective audience growth, digital platforms, and performance marketing strategies. The Marketing Manager ensures marketing strategy and communications execution are coordinated, clearly scoped, and mutually supportive, without assuming ownership of institutional vision or day-to-day internal communications.
Valor Christian High School is a decidedly Christian, college preparatory school whose core values honor a biblical foundation. Valor employees are faith-filled, joyful believers who are active in a local, Christian church whose beliefs are in alignment with the school’s Statement of Beliefs. They are both called and committed to the school’s vision and mission and seamlessly integrate faith into their daily work. You will be most successful if you have a true servant’s heart, a teachable spirit, a love for the Lord Jesus Christ, and a commitment to the school’s beliefs and values.
RESPONSIBILITIES
Possess and Model a Growing Relationship with Christ
- Pursue full devotion to Christ and live a life that reflects that authenticity
- Model the fruits of the spirit in communications, relationships and daily work
- Demonstrate teachability and a willing heart for service
- Embody others-centered, servant-leadership in all interactions
Demonstrate Trustworthy Commitment to Valor’s Christian Community
- Accept and uphold Valor’s values and beliefs as found in the Statement of Beliefs, Christian Community Policy, and Valor Culture Document
- Accept and abide by all affirmations in Valor’s Annual Statement of Commitment
- Be relationally involved in the life/lives of our students with a heart of service and mission
- Seamlessly and deliberately integrate Biblical truth and Christian values into daily work
Lead Digital Advertising and Performance Marketing
- Develop, execute, and optimize paid digital campaigns across platforms such as Google, Meta, and other relevant channels
- Collaborate with Admissions to support lead generation, inquiries, event promotion, and enrollment conversion goals
- Establish and monitor KPIs, dashboards, and reporting rhythms to assess campaign effectiveness
- Use data insights to refine targeting, creative strategy, and budget allocation
Establish Marketing Measurement and Insights
- Define success metrics for digital initiatives and campaigns
- Collect, analyze, and interpret data to inform decision-making
- Provide regular performance reports and actionable insights to leadership and stakeholders
- Ensure data integrity across platforms and systems
Manage an Efficient Project and Platform Pipeline
- Maintain clear workflows and project management systems for digital initiatives
- Coordinate with designers, developers, vendors, and internal partners to deliver projects on time and on budget
- Ensure appropriate documentation and archiving of digital assets, campaigns, and reports
Collaborate Cross-Functionally & Provide Strategic and Inspiring Team Management
- Provide strategic context, prioritization, and alignment for the Communications Coordinator to ensure institutional communications support broader marketing objectives
- Support and preserve the Communications Coordinator’s responsibility for serving current Valor stakeholders through timely, accurate, and missionally aligned messaging
- Serve as a thought partner to leadership on emerging digital trends and opportunities
- Develop and steward the annual operating plan and budget for Marketing and Communications
Produce Clear and Compelling Marketing and Communications
- Uphold Valor’s brand standards for all school-wide programs and products to preserve brand integrity through modeling, training, and accountability
- Serve as the primary account manager for internal ‘clients’ requesting the services of the Marketing and Communications Department
- Work as a supervisor and hands-on collaborator with team members, contractors, and vendors to produce copy, graphics, photos, videos, podcasts, merchandise, etc. in full alignment with current brand standards
- Provide oversight of and work collaboratively with the Retail and Merchandising Coordinator on the production and selection of merchandise for the Eagle’s Nest store consistent with brand standards
Serve as a Leading Voice of the School
- Skillfully edit and/or create written pieces that beautifully convey the vision and mission of the school in a consistent voice, understanding the subtle nuances of Valor’s communication style
- Oversee the production of the Valor Weekly by cultivating and curating news from around the campus while striking the right balance between featured stories, general updates, and calendar events
RELATIONSHIPS
- Director of Arts & Media
- Marketing and Communication Team
- Admissions Team
- Events Team
- Retail and Merchandising Team
- Advancement Team
- Internal stakeholders including representatives of all school departments
- Vendors and consultants
RESULTS
The Marketing Manager will have strongly contributed to a robust and consistent pipeline of qualified participants for Admissions and key programs, contributing directly to the school’s enrollment and engagement goals. Because of the work done through this position, the Marketing and Communications team is recognized across the school for its creativity, expertise, and collaborative spirit, having delivered high-quality work that elevates Valor Christian’s brand. Annual operating goals are met with excellence, with projects completed on time and within budget, reflecting disciplined execution and effective stewardship of resources.
EDUCATION, EXPERIENCE, AND REQUIRED COMPETENCIES
Education and Experience
- Bachelor’s degree in marketing, communications or a relevant field
- 6+ years of experience in marketing, communications or a relevant field
- Experience in the nonprofit and/or educational sector is preferred
- Demonstrated results from past campaigns, such as a portfolio or case studies
- Experience in regulated industries or audience segmentation for families preferred
- Skills and Software
- Excellent relational skills in team management and collaboration
- Excellent communication skills, oral and written
- Strong strategic and analytical skills with a proven track record in developing multi-channel strategies
- Self-motivated with ability to quickly learn new software and systems
- Knowledge of working with both print and digital media, as well as collaborating with vendors such as printers, graphic designers, and photographers
- High proficiency with website content management, building systems, and digital marketing platforms such as FinalSite (preferred) and BlackBaud
- Experience with Google Analytics, Google Ads, Meta Ads Manager, SEO tools, CRM or lead tracking systems, and budget optimization in performance marketing
- Proficiency with Mac computers, Microsoft Office, Google Suite (Mail, Docs, Drive, Calendar), social media channels, and customer data systems
- Familiarity with tools such as Adobe Creative Cloud, project management platforms (e.g. Asana or Trello), WordPress, social media management platforms, and AI-enhanced marketing tools (for content generation or SEO) preferred
- Courses and Certifications (One or more of the following within the past 3 years or equivalent demonstrated experience):
- Google: Ads Certification or Digital Garage Certificate
- HubSpot: Email Marketing Certification or Inbound Certification
- StoryBrand: Marketing Workshop or Equivalent
- Comparable professional training in SEO, website strategy, analytics, performance marketing, or Meta Blueprint for social ads
PHYSICAL DEMANDS
The same basic physical demands described here are the same for all employees to successfully perform the essential functions of their jobs. Employees must periodically lift and/or move up to 25 pounds and could occasionally be required to lift and/or move up to 50 pounds. Specific vision abilities required by this job include close and distance vision, color vision, peripheral/depth perception and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT
The work environment characteristics are varied and include classroom, office, and outdoor events while performing the essential functions of this job. The noise level in the work environment is also varied.
POSITION TYPE: C: Year-round schedule. 12-Month Calendar. This position offices in-person, on campus
HOURS PER WEEK: Full-time, Exempt (Occasional evening and weekend work as required)
SUPERVISOR: Director of Arts & Media
PAY RANGE: $65,000 - $75,000
START DATE: June 15, 2026