Digital Marketing Specialist
Description
We are looking for an enthusiastic individual to join the Marketing team as a Digital Marketing Specialist at Sydney office. In this role, you will act as USANA’s communications expert across Australia & New Zealand. You will be responsible for developing and delivering impactful awareness, consideration and conversion campaigns that engage and inspire channels, customers and prospects.
What You Will Do as a USANA Digital Marketing Specialist
- Collaborate with the Marketing Manager to develop a comprehensive communications strategy to drive awareness, interest, and engagement across various touchpoints.
- Design and implement full-funnel campaigns across digital channels including email, social media, paid advertising and search engine optimization.
- Lead the social media strategy across all paid, owned and earned channels.
- Apply a creative approach to develop concepts, create content, write promotional copy, and produce visually compelling digital assets.
- Create and deliver clear, actionable creative and performance marketing briefs to guide project execution.
- Monitor analytics and create data-driven recommendations to optimize investment and campaign performance.
- Stay up to date on industry and marketing trends, using insights to adjust strategies and practices.
- Support the Marketing Manager and senior management in delivering successful business outcomes.
- Maintain consistent, effective and respectful communications, and establish an efficient channel of communication with corporate teams, managers, colleagues, and customers.
- Perform other duties or ad hoc projects as assigned or needed.
Background and Skills You Will Need
- A minimum of 3-years’ experience in a digital marketing role.
- Bachelor’s degree in marketing or communications, or related field.
- Effective time management and organizational skills and ability to meet deadlines.
- Interest in Health and Beauty an advantage.
- An analytical mind with the ability to think critically.
- Excellent communication, presentation, and writing skills.
- Demonstrated results driven website traffic and new customer acquisition.
- Practical experience in creating paid and organic campaigns across social platforms, including Instagram, Facebook, TikTok and LinkedIn.
- Experience working with customer engagement platforms e.g. Emarsys, HubSpot, Active Campaign etc.
- Proficient in Google Analytics, Google Ads and Meta Ads, with hands-on experience in SEM tools like Google Keyword planner or SEMrush.
- Competency in Microsoft Office, Adobe Creative Cloud and Canva to develop visually appealing assets.
- A smart, adaptable, self-starter with a strong sense of ownership and a proactive, “can do” attitude.
- Must be detail-oriented and results-oriented, experience working in complex environments and ability to work autonomously.
- Ability to effectively and efficiently perform all essential job duties and responsibilities with or without reasonable accommodation and without posing a direct safety threat to others or self.
Position is located in Australia
About USANA
Since 1992, USANA has provided the world with the highest-quality products focused on nutritional supplements, skincare, and a healthy lifestyle. But our commitment to excellence goes far beyond our products. USANA is dedicated to share our vision of health by empowering a global family of incredible employees based in more than 20 different markets around the world.
Community is at our core. It is our commitment to always strive to be open-minded listeners, hold ourselves and others accountable, be respectful, and celebrate the strength that comes from collaboration. Through initiatives like our Diversity, Equity, and Inclusion Council, we create a company culture where all members of the USANA Family feel cared for, included, and valued.
USANA employees do more than work for our company––we embody the culture, and we live our company values: Excellence, Integrity, Health, and Community. We are committed to doing whatever it takes to ensure USANA’s direct-selling Associates are supplied with whatever they need to become successful.