DIRECTOR, SHOPPER MARKETING

Marketing Richmond, CA


Description

ABOUT US

Urban Remedy is a plant-based organic food company that embodies the belief that Food is Healing. We were founded by Neka Pasquale, a licensed Acupuncturist who saw first-hand the healing power of food with her patients. Utilizing the ancient principles of Chinese & Ayurvedic medicine combined with the latest innovations in functional medicine Urban Remedy was born. Grounded in the power of clean eating we are certified organic and non-GMO with the goal of creating the cleanest and most delicious offerings to empower people to be their best selves. Our recipes utilize ingredients that are naturally anti-inflammatory and low glycemic without preservatives, fillers, refined flours, sugars, gluten or dairy. You can feel proud of our offerings knowing we pride ourselves in transparency, authenticity, and providing a valuable service to the community.

MAJOR RESPONSIBILITIES

  • Responsible for leading the development and execution of shopper focused strategies and programs that build brand awareness, trial, and drive purchases - while complementing retail partner goals.
  • Responsible for program budget and tactics, post-program analysis as well as identifying competitive in-market programs and trends.
  • Work cross-functionally with Sales, Marketing, Digital, Creative, Innovation and Finance teams to execute and achieve company goals.
  • Work closely with the Sales leadership team from all channels and Marketing team to develop best in class strategies to aligned with brand objectives and sales revenue targets through in-store and omnichannel.
  • Measure marketing program effectiveness via regular monitoring of KPI’s.
  • Support development test and learn in-store shopper marketing programs, while working directly with retail partners on development of promotional programs.
  • Drive multiple initiatives simultaneously and deliver high-quality results on a consistent basis. Point person for the development of retailer presentations/interactions with respect to marketing and promotions, with the goal of generating retailer support and superior execution of programs in-store.
  • Develop relationships with retailer and CPG marketing agencies; evaluate and recommend platforms that will deliver the best ROI by retailer, channel and geography.
  • Support in development and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Research and maintain an understanding of the latest trends in successful trade-marketing solutions, and proactively drive the marketing team toward new and innovative solutions driving to retail.
  • Assume additional responsibilities as assigned.
  • An understanding of personal GMPs and will execute as trained.
  • Aware of GMPs requirements and responsible for assuring that direct reports are aware and will execute as trained.
  • As a member of various food safety teams, will execute duties as required.

QUALIFICATIONS

Position-Specific Skills

  • Strong financial business acumen, understanding of ROI, financial levers, and operational activities.
  • Superior organizational and planning skills with the ability to prioritize.
  • Ability to work collaboratively as a team player.
  • Superior analytical skills, ability to generate solutions based on information.
  • Excellent communication skills, able to translate complex business questions into simple answers.
  • Resiliency and adaptability when navigating a fast-paced and purpose driven culture.