DIRECTOR, SHOPPER MARKETING
Description
ABOUT US
Urban Remedy is a plant-based organic food company that embodies the belief that Food is Healing. We were founded by Neka Pasquale, a licensed Acupuncturist who saw first-hand the healing power of food with her patients. Utilizing the ancient principles of Chinese & Ayurvedic medicine combined with the latest innovations in functional medicine Urban Remedy was born. Grounded in the power of clean eating we are certified organic and non-GMO with the goal of creating the cleanest and most delicious offerings to empower people to be their best selves. Our recipes utilize ingredients that are naturally anti-inflammatory and low glycemic without preservatives, fillers, refined flours, sugars, gluten or dairy. You can feel proud of our offerings knowing we pride ourselves in transparency, authenticity, and providing a valuable service to the community.
MAJOR RESPONSIBILITIES
- Responsible for leading the development and execution of shopper focused strategies and programs that build brand awareness, trial, and drive purchases - while complementing retail partner goals.
- Responsible for program budget and tactics, post-program analysis as well as identifying competitive in-market programs and trends.
- Work cross-functionally with Sales, Marketing, Digital, Creative, Innovation and Finance teams to execute and achieve company goals.
- Work closely with the Sales leadership team from all channels and Marketing team to develop best in class strategies to aligned with brand objectives and sales revenue targets through in-store and omnichannel.
- Measure marketing program effectiveness via regular monitoring of KPI’s.
- Support development test and learn in-store shopper marketing programs, while working directly with retail partners on development of promotional programs.
- Drive multiple initiatives simultaneously and deliver high-quality results on a consistent basis. Point person for the development of retailer presentations/interactions with respect to marketing and promotions, with the goal of generating retailer support and superior execution of programs in-store.
- Develop relationships with retailer and CPG marketing agencies; evaluate and recommend platforms that will deliver the best ROI by retailer, channel and geography.
- Support in development and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
- Research and maintain an understanding of the latest trends in successful trade-marketing solutions, and proactively drive the marketing team toward new and innovative solutions driving to retail.
- Assume additional responsibilities as assigned.
- An understanding of personal GMPs and will execute as trained.
- Aware of GMPs requirements and responsible for assuring that direct reports are aware and will execute as trained.
- As a member of various food safety teams, will execute duties as required.
QUALIFICATIONS
Position-Specific Skills
- Strong financial business acumen, understanding of ROI, financial levers, and operational activities.
- Superior organizational and planning skills with the ability to prioritize.
- Ability to work collaboratively as a team player.
- Superior analytical skills, ability to generate solutions based on information.
- Excellent communication skills, able to translate complex business questions into simple answers.
- Resiliency and adaptability when navigating a fast-paced and purpose driven culture.