Consumer Marketing Manager - Content Strategy

Marketing Boulder, Colorado Denver, Colorado


Description

The Position

Do you dream about creating a more sustainable future? At Uplight, we are motivating energy users and providers to accelerate the clean energy ecosystem. Working with over 90 of the world’s leading electric and gas utilities, Uplight provides an end-to-end customer energy experience. Uplight delivers personalized experiences that customers have now come to expect–improving satisfaction, increasing revenue, reducing the cost to serve, and contributing to carbon reduction goals. We are B Corp certified,  enabling us to put our values into action by not only making decisions for the benefit of our shareholders, but also for our customers, environment, employees, and community.

We are seeking a Manager, Consumer Marketing to join our team and help us achieve our ambitious goals for our business and the planet.

What you get to do:

Do you love to plan an effective marketing strategy and bring it to life through compelling visual content and concise copy that drives conversions and revenue? Are you an eCommerce and email marketing guru adept at juggling consecutive projects across many different accounts? Do you have a passion for sustainability, teamwork, and challenging work? 

Uplight is seeking a Consumer Marketing Manager with a passion for eCommerce content strategy and execution. They will concept, create, execute and optimize creative marketing campaigns that will engage, educate and motivate our consumers to enroll in programs and purchase energy efficient products from our utility-branded eCommerce marketplaces

As a Consumer Marketing Manager, you will design promotions and campaigns and lead our content efforts across a variety of digital channels, with an emphasis on email, search and social media.

  • Own the promotional and content strategy and calendar across 20+ utility marketplaces
  • Distill different client priorities and offerings into a flexible, scalable marketing plan that delivers value
  • Manage and mentor full-time content specialist and supporting copy/design contractors
  • Bring our marketing strategy to life with thoughtfully designed campaigns that span email, web, and digital ads
  • Test, analyze and benchmark content to make data-driven decisions
  • Define and communicate content strategy to internal and external stakeholders via monthly content packages and creative briefs
  • Plan work and project manage the content creation, customization, review, approvals, and editing process for 20+ accounts
  • Serve as a brand expert and steward of the utility, manufacturer and Uplight brands represented in our marketing campaigns
  • Collaborate with internal team members from the Marketing, eComm, Delivery, Customer Support and Engineering squads on projects and issues

Skills and experience are necessary, but we hire on value alignment first, so if you feel you would be a good fit with us, still consider applying.

What you bring to Uplight:

  • 5+ years of experience in a marketing/communications role creating consumer-focused creative content with proven engagement and conversion
  • Ability to be both the strategic thinker and tactical manager for campaigns
  • Fantastic writing, editing and grammar skills, including concise, engaging, ad-style copy
  • Demonstrated design proficiency using Adobe suite
  • Ability to translate business objectives into creative concepts, and creative concepts into outstanding execution
  • Ability to effectively manage many relationships, both internally and externally
  • Flexible and ability to thrive in a fast-paced environment
  • Strong attention to detail
  • Ability to manage multiple projects at once and meet deadlines
  • Desire to work in an iterative environment, on and across teams

 Bonus Points:

  • Salesforce Marketing Cloud, Data Studio/Google Analytics, excitement about making a more sustainable future for our world
  • eCommerce or agency experience

 What makes working at Uplight amazing:

In addition to all the standard medical and dental benefits, that kick in Day 1, we are:

  • Proud to be over 500+ purpose-driven individuals helping to create a more sustainable planet.
  • Committed to the environment, our employees, and our communities. 
  • Focused on career growth by following defined career ladders.
  • Committed to taking our work and mission seriously and….we love to laugh!

 We also provide:

  • 401k Match
  • Medical, vision, and dental insurance 
  • Monthly wellness stipend 
  • Peer to peer recognition program 
  • Management by objectives bonus plan  
  • Innovative flexible time off policy
  • Exceptionally collaborative and cool office spaces (once we reopen them)

 Salary Range: $60,000 to $70,000 

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team. 

Uplight provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race (including hair texture and hairstyles), color, religion (including head coverings), age, sex, national origin,  disability status, genetics, protected veteran status, sexual  orientation, gender identity  or  expression, or any other characteristic protected by federal, state or local laws.