Senior Manager, Consumer Marketing

Marketing United States


Description

Uplight is creating a new category of energy. We build software that manages energy resources in homes and businesses—including things like smart thermostats, electric vehicles, solar panels, storage batteries, heat pumps, and even people’s behavior—to generate, shift, or save energy to balance the grid, making it more efficient and reliable. This creates clean energy capacity that can be used by the power grid instead of burning more fossil fuels. Our solutions accelerate the transition to clean energy and save money for energy customers.

We are looking for a Senior Manager, Consumer Marketing to drive our company forward, and help us lead the clean energy revolution!

How you will make an impact:

As the Senior Manager, Consumer Marketing, you will be fully responsible for leading Uplight’s B2C Marketing strategy and execution across all consumer-facing product lines and programs. This role operates at a senior leadership level, defining the long-term vision, driving customer acquisition, engagement, retention, and customer lifetime value, and optimizing growth strategies across all marketing channels.

 

You will align cross-functional teams, integrate modern marketing technologies, and deliver targeted, high-impact consumer campaigns that drive measurable revenue and adoption. Success in this role requires a balance of strategic vision, performance marketing rigor, data-driven decision-making, and organizational leadership to elevate Uplight's consumer brand presence and commercial competitiveness. 

 

What you get to do:

Strategy & Marketing Leadership

  • Define and lead the strategic vision and direction for the B2C Consumer Marketing function, aligning marketing initiatives with enterprise growth objectives.
  • Own marketing strategy and performance metrics, driving customer acquisition, engagement, retention, and lifetime value optimization.
  • Provide executive-level marketing insights, campaign performance analytics, and strategic recommendations to guide leadership decision-making.
  • Develop multi-channel marketing roadmaps that build brand equity, scalable customer touchpoints, and long-term customer relationships.

B2C Marketing Strategy & Growth Leadership

  • Own and execute the end-to-end B2C marketing strategy across all digital, traditional, and partner channels for relevant product lines across Customer Engagement and Flexibility Management. 
  • Drive marketing initiatives that produce dependable, scalable, and impactful growth for consumer programs.
  • Lead the strategy, selection, and optimization of the marketing technology (MarTech) ecosystem to enable personalization at scale, marketing automation, and funnel efficiency.
  • Translate customer data, performance analytics, and market insights into high-performing go-to-market and demand-generation campaigns.

Customer Experience & Campaign Execution

  • Align marketing strategy with product, sales, and operational teams to create seamless, cohesive, and revenue-driving customer journeys.
  • Oversee brand positioning, messaging, and consumer engagement strategies to maximize conversion rates across all stages of the marketing funnel.
  • Champion continuous experiment design, A/B testing, and optimization across marketing channels to elevate campaign performance and ROI.

Strategic Partnerships & Organizational Leadership

  • Collaborate with internal leaders and external partners to co-develop co-marketing opportunities and joint promotional strategies that help achieve program goals within Uplight’s product lines.
  • Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, data-driven accountability, and operational excellence.
  • Oversee marketing budget allocation, agency/vendor relationships, and strategic marketing investments to maximize return on effort and spend.
  • Drive cross-functional alignment across product, operations, and leadership to ensure marketing priorities support broader corporate goals.

 

Why Join Uplight in Leading the Fight Against Climate Change?

At Uplight, we're not just offering a job – we're offering a chance to be part of the solution to one of the world's biggest challenges. As a certified B Corporation, we're deeply committed to both social and environmental responsibility. Here's why you should join our team of passionate Uplighters:

  • Make a Meaningful Impact: Your work directly impacts our mission of decarbonization and building a more sustainable future.
  • Grow Your Career: We offer ample advancement opportunities, robust learning and development programs, and a supportive team environment that fosters collaboration and innovation.
  • Thrive:  We offer comprehensive benefits, including flexible time off, generous parental leave, a wellness stipend, and work flexibility to help you thrive both personally and professionally.
  • Belong to an Inclusive Community: We celebrate diversity and foster an inclusive workplace where everyone feels respected, empowered, and heard. Our Employee Resource Groups offer opportunities to connect with colleagues who share your interests and backgrounds.
  • Be Part of a Growing Movement: Join a team of dedicated individuals who are passionate about creating a more sustainable future. We offer a collaborative environment where your ideas are valued and your contributions recognized. Together, we can build a brighter tomorrow.

To learn more about our comprehensive benefits package and other perks, visit uplight.com/careers 

Salary Range: $125,000 to $150,000 USD  + Bonus

  

Application Deadline: 11/13/26

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team. 

Uplight provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race (including hair texture and hairstyles), color, religion (including head coverings), age, sex, national origin, disability status (including neurodivergence), genetics, protected veteran status, sexual orientation, gender identity or expression, neurotypicality, or any other characteristic protected by federal, state or local laws.