Digital Marketing Manager (Operations & Analyst)



Position at Uplers Solution Pvt Ltd

  • Manage technical aspects of key marketing systems (marketing automation, crm, epm, salesforce and ga) used to generate, distribute and report on leads
  • Establish and maintain processes/sop's that ensure the best practices in campaign and lead management if required
  • Create dashboards and maintain metrics reports on marketing campaigns and lead generations tools
  • Create & maintain coordination between multiple departments for campaigns and executing gtm timeline
  • Proactively explore data to find trends, discover kpi, and apply proper hypothesis testing
  • Monitor campaign to optimize performance based on industry best practices
  • Develop robust kpi and scorecards for marketing performance monitoring
  • Present analysis for all business/campaigns
  • Maintain and coordinate with external partners and vendors
  • Evaluate new technologies and add on applications to improve and optimize marketing team performance
  • Aligning and reporting all the functions/activities of brand marketing to director brand marketing
  • Responsible for all analysis and reporting through tool/ga/sf etc and develop marketing reporting dashboard
  • Maintain and coordinate with external partners for planning & execution within sla & sop
  • Keep track and maintain budget and po/payments, etc
  • Track deliverable as per the plan vs kpi dept. wise (content/seo & sem/ btl/partners)
  • Make sure smooth execution of gtm strategy as per the plan & reporting

Skills Required:
  • In-depth hands on experience of ga/sm/excels tools
  • Outstanding analytical and presentation skills
  • Hands-on experience with Marketing automation systems & execution
  • Excellent organizational & time management skills
  • Knowledge of digital marketing campaigns/ social media/ reporting parameters/ email marketing
  • Understanding of consumer segmentation & campaign planning
  • Understanding & knowledge of marketing automation tools
  • Hands-on with marketing budgeting & vendor management
  • Understanding of orm
  • Excellent people skills, coordination and exceptional skills
  • Bachelor's Degree preferred
  • Previous experience in digital marketing/operations
  • Minimum 8 years of experience