Marketing & Digital Media Kings Cross, London Req. UMG-5067



Job title: Creative 
Responsible to: Creative Director 
Department: Studio Island, Island Records 
Location of work: Remotely during Covid restrictions and Universal Music UK, Kings Cross, London


Music is Universal


It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected] 


The A Side: A Day in The Life


For sixty years, Island Records has been at the forefront of all the musical moments that mattered. One of the world's great labels, it has become a byword for artistic integrity and innovation, staying true to its long-established independent ethos by signing mavericks and game-changers who have altered the course of music in Britain, Jamaica, America and beyond. And, while times have changed, the attitude, street-cool and striking visuals at the label's creative core have remained the same.

The B Side: Skills & Experience


We are looking for a passionate and proven Creative to join Studio Island: Island Records’ in-house creative division, based both remotely and at our Kings Cross, London HQ. You’ll be responsible for commissioning and creating highly engaging visuals for a diverse roster of artists and will report directly to the Creative Director.


Daily duties include:


Be Creative


  • Art directing and designing a broad range of artist visuals from song and album artwork to merchandise and OOH creative
  • Commissioning a multitude of creatives incl. photographers, designers, animators, stylists, content creators and aligning them with our artists
  • Overseeing artist photoshoots for single, album and merchandise campaigns
  • Creating fluent artist branding and guideline documents that can be followed meticulously by internal and external teams
  • Designing artwork layouts for physical formats like vinyl, CD and cassettes
  • Designing covetable merchandise designs and driving artist / brand collaborations within the fashion space
  • Communicating your ideas with conviction and guiding artists and managers through the creative process
  • Designing stand-out artist/label pitch documents that bring talent into the label
  • Having a diverse network of impactful creators that you’re excited to align with our artists
  • Always striving to push creative boundaries that set our artists and label apart from the rest of the pack


Be Digital


  • Collaborating with our audience, marketing and commercial teams to ensure that all ‘on set’ opportunities with artists are maximised with short-form content creation that can be utilised on artist and partner social media channels
  • Thinking about ideas and platform simultaneously and ensuring online engagement is a primary objective
  • Working closely with the marketing and audience teams to ensure audience insight and strategy is at the heart of decision making when making or commissioning creative work
  • Managing content delivery from external parties and ensuring it’s archived in an organised manner with the support of the Creative Intern


Be Collaborative


  • Collaborating with Studio Island team members on projects to maximise ideas and ensure the visual tone is consistent across a multitude of deliverables
  • Working in lock-step with the marketing team to ensure creative deliverables are at the heart of wider marketing plans
  • Working with the commercial and e-commerce team to ensure merchandise creative/ product is financially viable
  • Liaising with artist managers and key contacts diligently and professionally at all times
  • Creating compelling briefs / presentations that get artists and creators excited about a project
  • Delegating creative work to external parties coherently
  • Being able to give and receive constructive feedback


Be Administrative


  • Ensuring projects are delivered when you say they’re going to be delivered
  • Ensuring commissioned creative work is paper-worked correctly in conjunction with our business affairs and marketing teams
  • Ensuring that your creative work is backed by strategic thinking and maximises any research or insight available
  • Meticulously researching projects and generating moodboards that communicate your ideas thoughtfully
  • Being a detail-oriented creative when it comes to approving work with overall accountability
  • Having a strong understanding of production costs/budgets and feeling comfortable negotiating and ensuring projects represent good value for the artist and label
  • Ensuring shoots are planned meticulously and operate to given budget
  • Creating detailed budgets, call sheets and schedules with the support of the Creative Intern
  • Liaising with glam (stylist, hair, make-up teams) and respective agents and adhering to the Universal Rate Card budget framework


Person Specification


  • Several years experience within your creative field and highly proficient in all aspects of Adobe Creative Suite
  • Passionate about music, design, culture and all things creative
  • Proven track record delivering highly impactful visuals in your relevant field
  • Positive attitude and collaborative approach to projects and working with colleagues
  • Experience working in a fast-paced, quick turnaround environment - music industry a bonus but not essential
  • Understanding of how budgets work, scope of work and realistic deliverables
  • Highly organised with the ability to keep calm under pressure
  • Excellent verbal and written communication skills
  • Flexible and able to prioritise own workload
  • Tactful and diplomatic, especially when dealing with Artists and Management


Bonus Tracks: Your Benefits


  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan available
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)


Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.