Media Strategist “YouTube, Tik Tok, Spotify, Instagram”

Business Strategy & Operations Woolloomooloo, New South Wales Req. UMG-2889





We are UMG, The Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a board array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.


Universal Music Australia is looking to appoint creative and innovative Media Strategist(s), with the recognition of digital as the essential element of the rapidly transitioning music industry.





The Media Strategist(s) will be on an initial 3-month project, (with longer term possibilities) which will be dedicated to increasing and optimising streaming of Universal Music Tracks; while managing content programming, posting, community, metadata optimisation, monetization features, channel management and strategy.


Come help us transform our business and disrupt Universal and the marketplace.




Our Media Strategist(s) will be key in understanding consumer data and providing actionable insights on opportunities to enhance our presence on streaming and social media platforms. Think: optimisation, monetization, ecosystem hacking, identifying products specific to market needs, publishing, OPT platforms, native uploads.



  • This role will provide a unique opportunity to design and experiment with your own creative ideas about how to drive consumer behaviour in the digital space.
  • Provide qualitative and quantitative understanding, then apply strategy based on the data for a better channel.
  • Partner with our Data Analysts to gain a deep understanding of trends and opportunities.
  • Collaborate with Marketing and Media teams to help bring your creative insights to life.





  • Digital native with a commercial and analytical mind.
  • Understanding of how algorithms function and affect the preferencing of content
  • Strong data visualisation and concise solution delivery
  • Familiarity with metadata and its role in discovery
  • Deep knowledge of building audiences in an on-line media environment



We are passionate people with smart ideas and work with some of the most successful, innovative, timeless and respected artists of all time, continuing to grow their audiences and keep the world listening.


If you love this space, think you have what it takes, come help make a difference, we would like to hear from you.