E-Commerce Merchandise Manager

Commercial Services Santa Monica, California New York, New York Req. UMG-3762


Description

Part of Universal Music Group, the global leader in music-based entertainment, Bravado represents client brands worldwide with offices in more than 40 cities. Bravado is a global merchandising and brand management company for hundreds of the leading artists and iconic brands around the world. Bravado provides services in brand development, marketing strategy, public relations, sales, licensing and e-commerce. Their extensive global merchandise distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique brand experiences, while building and developing strong brand equity.

Bravado works closely with new and established clients to create innovative products and marketing plans carefully tailored to each artist or brand. Clients include over a hundred music brands such as Billie Eilish, The Rolling Stones, Bob Marley, Kanye West, The Weeknd, Justin Bieber, Run DMC, Lady Gaga and Guns N’ Roses. 

How we LEAD:

Lead, develop and execute ecommerce merchandise programs for a number of UMG’s up and coming artists. The Manager will be a key point person for all direct to consumer activities.  They will work with the artist management to develop a product assortment, a webstore and a marketing plan.  They will work with manufacturing vendors to ensure product is made and delivered to fans on time.  The manager will analyze results in order to continuously improve results.  This person must be able to lead projects from beginning to end and be a self-starter and problem solver.  They must have great people and communication skills so they can work effectively with artists and their teams.  They must also be skilled at managing and merchandising eCommerce stores and influencing and collaborating with other departments such as creative and production. 

How you’ll CREATE:                 

  • Work with artists to maximize the value of their roster of eCommerce stores.
  • Develop, execute and manage D2C product offerings and marketing plans/budgets including planning and ROI analysis.
  • Give design direction that reflect artists’ brands to creative to ensure product being designed is on brand and in line with the artists’ vision.
  • Coordinate with manufacturing vendors to ensure products quality and availability is in line with artist and fan expectations.
  • Develop, execute and manage D2C product offerings and marketing plans/budgets including planning and ROI analysis.
  • Ensure approvals from all internal and external parties on design, pricing, manufacturing deliverables and collaboration with D2C ops team on set up.
  • Monitor and respond to all analytics across all programs.
  • Monitor monthly revenue and acquisition results against targets and optimize programs to ensure goals are met.
  • Audit programs and stores to ensure each is contributing to revenue, profitability and growth targets.

Bring your VIBE:

  • Strong ability to collaborate and serve needs of artists, while maintaining a clear vision of what will drive results in an extremely fast paced environment
  • Effective listener
  • Creative product development with financial responsibility
  • Pro-active self-starter able to set and accomplish label goals
  • Expert project management skills
  • Solid understanding of analytics and data analysis
  • Understanding of ecommerce, particularly in a consumer goods, merchandise or apparel setting. Specific experience in music/entertainment industry is a plus.
  • Excellent communication skills (verbal & written)
  • Excellent presentation skills
  • Exceptional attention to detail
  • Basic graphic design skills a plus
  • 2+ years successful working experience in direct to consumer eCommerce
  • Experience in or exposure to the music or entertainment industries
  • College degree level strongly preferred

Perks Playlist:

  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
  • Paid Time Off – Paid Holidays, “Gift Week”, Summer Fridays
  • Student Loan Repayment Assistance
  • Employee Developmental Support
  • Annual Gym Reimbursement Package
  • Pet Insurance, plus much more!

 Universal Music Group is an Equal Opportunity Employer