Digital Marketing Executive

Marketing & Digital Media Kings Cross, London Req. UMG-4574


Job title: Digital Marketing Executive
Responsible to: Creative Manager/Senior Marketing Manager
Department: Production Music, UPM
Location of work: 4 Pancras Square, Kings Cross


Music is Universal


It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected]


The A Side: A Day in The Life


To provide Marketing support to the UK Production Music team and help implement all aspects of the Marketing strategy for the business. 


The B Side: Skills & Experience


Be Collaborative

  • Work with our international marketing department to implement (on a local level) the marketing collateral provided
  • Responsible for overseeing the relationship with our SEO agency
  • Assist with European paid media activations
  • Assist in implementing all aspects of the sales and marketing strategy including new business initiatives
  • Contribute to marketing & promotion ideas for client initiatives


Be Digital

  • Become proficient in Sitecore (our Website CMS) – keep local websites up to date as directed (U.K site as well as client sites BBC, WBITVPUK, Pitch Music)
  • Become proficient in our e-marketing platform to produce engaging email campaigns as directed
  • Be responsible for implementing our social media strategy – regular updating of our various social media accounts
  • Identify new digital marketing trends and technologies


Be Organised

  • Providing various research, analysis and reporting to the sales & marketing team as directed
  • Help with organising and attending client events
  • Attend all relevant departmental meetings
  • Attend relevant UK trade shows and client events
  • Assist with general office duties during busy periods - answering phones/department mailboxes
  • Become proficient in still and moving image capture for events and promotions


Person Specification



  • Good technical aptitude
  • Basic knowledge of HTML
  • Knowledge of adobe creative suite or equivalent
  • A keen interest in production music, film, TV or advertising
  • A genuine interest and knowledge in a wide variety of musical styles
  • Ability to manage time efficiently and work under pressure to tight deadlines
  • Excellent interpersonal skills
  • Must be articulate, personable, organised with a good eye for detail
  • A self-motivator in addition to being a team player
  • Proactive with an inquisitive/curious mind and a flexible approach to work
  • Strong technical background
  • Passionate about music
  • Fast and independent learner




  • Film, Editing and VFX Skills
  • Photography Skills
  • Experience in Production Music
  • Experience and/or interest in the film, TV or advertising
  • Interest in digital media
  • Experience using Dreamweaver and Silverpop or equivalent


 Bonus Tracks: Your Benefits


  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)


Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.