Radio Plugger

Commercial Artist Strategy Kings Cross, London Req. UMG-5883


Description

Job title:  Radio Plugger
Responsible to: Senior Radio Promotions Manager
Department: Decca
Location of work: 4 Pancras Square, Kings Cross

 

Music is Universal

 

It’s the passionate and dedicated team at Universal Music UK who help make us Britain’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected]

 

The A Side: A Day in The Life

 

With a heritage of artists from across the musical spectrum, Decca Records is one of the most established names in music. Today, it continues to be a label of great diversity, thriving on discovering talent in areas such as pop, rock, folk, Americana, and many more.

As Radio Plugger, the successful applicant will be responsible for working on & leading national & regional radio campaigns across the Decca roster.

 

The B Side: Skills & Experience

 

Be Operational

 

  • Responsible for working on & leading radio campaigns across the breadth of the Decca roster. Focussing across National, Regional & Online / Community radio as well as their online platforms (such as BBC Sounds)
  • Responsible for updating weekly Radio reports and feeding back to management and label – always explaining strategies and next moves
  • To thoroughly plan, setup & cover all radio sessions / interviews / tours / live radio events. Working closely with artists’ teams
  • Attending weekly Decca label & planning meetings & communicating radio strategy to the wider label & management

 

Be Collaborative

 

  • To build & maintain strong, long-lasting relationships with DJs, radio producers and music teams across all areas of Radio to ensure Decca and its artists are always at the front of their minds, with continual and useful communication
  • Attending Plugging appointments & communicating regularly via email & in-person to keep key radio contacts up to speed on each of our relevant artists
  • Including building a network of contacts across specialist Classical & Jazz Radio stations – such as Classic FM, Scala, Radio 3, Jazz FM etc.
  • Work closely as a team with the rest of the Radio department - & the wider Promo team - to initiate and deliver the best, most effective campaigns possible. Thinking ‘outside of the box” and presenting exciting and unique opportunities wherever possible
  • Building solid relationships with artist managers & maintaining clear & open communication throughout a campaign
  • Getting key radio contacts to see live gigs / events / showcases / dinners, when required
  • Building & maintaining close working relationships within the label – particularly with Marketing & A&R to ensure we can best represent our artists at radio. Including liaising on timelines / radio edits / mixes etc
  • Representation of Decca at external Radio / Music Industry events
  • Meeting potential new Artist signings and Management when required

 

Be Strategic

 

  • Putting together strong & dynamic strategies and campaigns to introduce, grow & establish artist & label profile on radio. Including Airplay / Playlists / Promo / Online coverage
  • Keep themselves up to date with the ever-changing landscape at Radio & wider Music Industry including Radio stations continued expansion into online / streaming - updating senior label management on new stations / shows / DJ’s & potential opportunities for our artists.
  • Identifying & understanding new and exciting ways to engage Radio for new, established acts and returning acts - looking for interesting ways to use exclusives and promo activities for maximum mileage wherever possible and financially viable

 

Person Specification

 

  • Experience in similar promotional role with a track record of successfully devising (or assisting with) strategies for records
  • Experience in pitching new and up-and-coming acts to radio (individually or as part of a team)
  • Proven ability to build and maintain excellent relationships with colleagues and external contacts, existing relationships with radio stations advantageous
  • Excellent organisational skills & ability
  • Understanding of costs, logistical requirements and details involved in radio promotions
  • Understanding of the UK radio landscape, UK music industry and the current marketplace
  • Ability to identify opportunities, assess risks and make calculated decisions to further the progress of campaigns
  • Good written and verbal communication skills with people at all levels
  • Diligent with a strong attention to detail, highly organised and flexible with excellent co-ordination/administration skills
  • Ability to work well as part of a team
  • Ability to think quickly and remain calm in challenging situations
  • Willing to work outside of contracted work hours for gigs / promo / events on occasion – including some late nights and work at the weekend



Bonus Tracks: Your Benefits

 

  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan available
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)

 

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement