Senior Audience & Campaign Manager

Marketing & Digital Media Kings Cross, London Req. UMG-5430


Job title: Senior Audience & Campaign Manager
Responsible to: Director, Digital Media
Department: FUSED
Location of work: Kings Cross


Music is Universal


It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected]  


The A Side: A Day in The Life


Universal Music Group is looking for a Senior Audience Strategy & Campaign Manager with experience across all biddable media channels, from programmatic DSPs to social platforms. We are looking for someone that has a passion for audience planning, always looking for the smartest way to drive innovation through media plans to deliver best in class campaign set up across all platforms.


This role is as much about audience strategy as it is campaign management as we need a candidate that can delve into 1st, 2nd and 3rd party data sources to understand their wider impact and role on our planning process and approach to buying. As a senior member of the team, the successful candidate will be responsible for helping drive innovation and overall strategy of the team – with the ability to educate the business on data and digital audiences as well as ensure we are correctly and accurately reporting on conversion whilst also managing their own campaign responsibilities end to end.


This role is unique in market and an exciting challenge for anyone looking to expand their existing knowledge of biddable media. We need someone with an appetite and hunger to learn on the job – someone able to go out into market and spend time with vendors to bring back new thinking and ideas that will continue to push the boundaries of what we do.

We are a digitally savvy business and we are looking for digitally savvy individuals to join our team



The B Side : Skills and Experience



  • Provide consultative support to media planners on audience strategy and best way to structure campaigns and plans
  • Spend time with CRM to review how data is used across the business, to affect change within the marketing teams by using a data first approach
  • End to end campaign management and optimisation across all demand side platforms and publishers including Facebook, Twitter, Google Marketing Platform, Spotify, TikTok & Snapchat
  • Spend time with both new and existing vendors to understand the data within all platforms and how it can be utilised for buying
  • Report digital marketing results regularly and provide recommendation to leadership and key stakeholders
  • Working closely with data analyst & media planners to report performance insights that will affect strategy for new campaigns
  • Escalating technical issues with suppliers and managing deadlines within this process
  • Acting as an optimisation expert for each buying platform used, and regularly advising labels of additional planning opportunities
  • An in depth understanding of modern tracking setups & attribution models, to ensure we’re driving best in class conversion data and reporting accurately

Person Specification



Ideal skills & experience:


  • High level understanding and experience of all Google Marketing Platform tools, inc. Google 360 suite from DV360 to GA360
  • High level understanding and experience across all social advertising platforms, including but not limited to Facebook, TikTok, Snapchat, Twitter
  • Good understanding of digital media technologies and market in general
  • Ability to work independently with a hunger to learn more
  • Analytical experience - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way
  • Interest in data and Excel skills
  • Strong written and verbal communication skills
  • Effective organisational skills
  • A dynamic, energetic and enthusiastic character


 Bonus Tracks: Your Benefits


  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)


Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.