Senior Campaign Manager

Marketing & Digital Media Kings Cross, London Req. UMG-5871


Job title:  Senior Campaign Manager
Responsible to: Head of Marketing, Decca
Department: Marketing, Decca
Location of work: 4 Pancras Square, Kings Cross


Music is Universal


It’s the passionate and dedicated team at Universal Music UK who help make us Britain’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected]


The A Side: A Day in The Life


Working with world renowned artists from The Lumineers to Diana Ross and Gregory Porter alongside internationally groundbreaking young artists such as Aurora and Jacob Collier is all in a day’s work at Decca Records. Home to icons of pop, classical, jazz, Americana and more, Decca Records - synonymous with 60s rock’n’roll - has been defining music of all genres since 1929.

We are an exciting and vibrant label at Decca with a team who are passionate about delivering outstanding campaigns of all genres to a broad demographic of music lovers.

To create, deliver and be the driving force behind outstanding and profitable marketing campaigns for UK and international releases for designated artists and projects at Decca Records.

Our ideal candidate will have a passion to deliver the diverse music and artists on our roster to the broadest audiences with creativity and a holistic vision for their campaigns. We are looking for someone with a desire to excel in their role leading projects with end-to-end vision and a steely determination.

This role is to work across the pop roster at Decca Records.


The B Side: Skills & Experience


Be Operational


  • Produce and product manage innovative content marketing campaigns related to your designated artists, projects and activities
  • Offer strong, cohesive briefs to creative agencies and then select the best treatment to meet the needs of the marketing campaign
  • Oversee pitching, production and delivery of all ad formats, behind the scenes, official interview and promotions ideas
  • Instigate photo sessions, select photographers, draft contract, attend photo shoots and distribute contact sheets to team for discussion and approval
  • When appropriate, co-ordinate video sessions as above also
  • Select creative / designer to build creative vision for your projects (from vinyl product to album visualisers) and obtain approval of both Artist Management and the Head of Marketing (and International colleagues where appropriate)
  • Liaise regularly with artists and their management to discuss any relevant marketing issues
  • Oversee all market research activity, on- and off-line, liaising closely with the Universal Music Insight division
  • Manage the digitisation of visual marketing and advertising assets as company technology allows
  • Embrace new technologies and their benefits – commercial and creative – for the growth of the unit and the business
  • Work closely with the wider label – A&R/Digital/Audience/Press/Promotions/Sales etc. to ensure connected and cutting-edge campaigns across the business
  • Write and publish weekly marketing updates for the label
  • Manage relevant artist showcases and events
  • Coordinate retail-marketing strategy across specialist retail and DSPs globally with the commercial team
  • Execute production of artist in store PAs and other promotional activities involving live performances
  • Liaison with the A&R Managers and producers of domestic roster acts with regards to master delivery, mixes, samplers, label copy, music samples and technical issues relevant to the initiation and marketing of a product
  • Operate within agreed budgetary controls for initiation of records and marketing plans, operating the computerised budget control system and keeping accurate records of expenditure and planned expenditure


Be Collaborative


  • Work with the Digital and Streaming teams to devise cohesive campaigns across all platforms
  • Work with the Head of Marketing and media buying agency in managing every aspect of each campaign media strategy and schedule


Be Financial


  • Have complete awareness of marketing cost-per-unit and the commercial context of any given album or project


Person Specification




  • Experience of working at Campaign Manager level
  • Proven experience of successfully managing a wide range of acts
  • Proven knowledge of charts, trends and artists
  • Proven capability to work autonomously, demonstrating the ability to make decisions
  • Drive and ability to push projects through to completion
  • Experience of managing budgets
  • Proven ability to contribute to innovative, creative and commercially successful marketing strategies
  • Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy
  • Capacity to represent the company across inter-disciplinary groups
  • Strong communication skills, written and verbal
  • Experience assisting photo shoots, including managing budgets, briefs and contracts
  • Experience of working with and guiding external creative and media buying agencies
  • An interest and proven experience of digital marketing



  • Excellent contacts with photographers and creative agencies
  • Experience assisting with TV advertising campaigns
  • Experience of creating and delivering digital campaigns


Bonus Tracks: Your Benefits


  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan available
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.