Junior Analyst - International

Marketing & Digital Media Kings Cross, London Req. UMG-5891


Job title: Junior Analyst - International
 Responsible to: Head of Digital Marketing Strategy & Audience Development
Department: International Marketing
Location of work:  4 Pancras Square, Kings Cross 


Music is Universal


It’s the passionate and dedicated team at Universal Music UK who help make us Britain’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected] 


The A Side: A Day in the Life


This role provides support to the International Marketing department at Universal Music UK. The frontline international department represents Universal UK’s labels – Polydor, Island, EMI and Decca and their UK signed artists.


The B Side: Skills & Experience


Be Analytical

  • Use SQL & UMG to manage the application of data and insight as part of day-to-day reporting on UMG UK projects
  • Provide more in-depth analysis specific to priority projects and artist development campaigns
  • Measure success and report learnings from central and internationally run activity
  • Monitor and report on streaming & viral trends in developed and emerging markets around the world and communicate ways in which we can replicate successes
  • Define success metrics and benchmarks that help tailor and adapt our international strategy
  • Help UMG UK intl marketing team identify markets in which new artists could break initially and outline regions in which campaigns need help/improvement
  • Analysing previous campaigns and developing strategies to make future improvements

Be inquisitive


  • Deliver insight presentations internally to international team and UK labels
  • Carry out research into competitor campaigns, their impact & any learnings
  • Analyse international charts to determine potential patterns and opportunities in key markets
  • Develop understanding of streaming and consumption behaviours in emerging & growth markets, learning from local artist activity and applying to UK artist releases
  • Use data and research to develop understanding of creative nuances across key markets globally


Be Administrative


  • Oversee upkeep of relevant spreadsheets and data tracking documents
  • Develop database of editorial and creator opportunities in key markets around the world – tailored to artists of varying size and genre

Be Collaborative


  • Work alongside marketing team to identify international opportunities for UK roster
  • Develop relatio­­nships with other analysts and data teams within the business
  • Work with data specialists in labels & central teams – both in UK and internationally - to develop bespoke data tools that can be used for department insight and reporting
  • Contribute to long-term plan to effect positive change within the label using data & analysis


Person Specification




  • Experience using SQL to analyse data
  • Passionate about the music
  • Interested in the world we live in and the different cultures within it
  • Passionate about fan communities around the world
  • Self-motivated, hardworking, and enthusiastic.
  • Flexible and able to prioritise own workload.
  • Good computer skills i.e. Microsoft Office, Excel, Word.
  • Happy to communicate with other team members remotely whether on the phone, email or zoom



  • Exposure to Python during education or upskilling yourself
  • Experience working in music (personal or professional).
  • Desire to work within marketing
  • Good attention to detail


Bonus Tracks: Your Benefits


  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan available
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.