Manager, Streaming Marketing, Bilingual (English/Spanish)

Marketing & Digital Media Miami Beach, Florida Req. UMG-4471


Description

Universal Music Latin Entertainment (UMLE) is the world’s leading Latin entertainment company with operations in the United States and Mexico. The company is home to some of the most prolific names in Latin music, including Juanes, Alejandro Fernandez, Marco Antonio Solís, Los Tigres del Norte, Don Omar, Luis Fonsi, Juan Gabriel, Gloria Trevi, Café Tacvba, Belanova and Juan Magan, amongst many others. UMLE’s labels include Universal Music Latino, Machete Music, Capitol Latin, Fonovisa, Disa, Universal Music Mexico and GTS, the company’s artist management and booking division.

How we LEAD: 

The manager of streaming marketing at Universal Music Latin America will be responsible of developing global marketing strategies and campaigns for Latin Artists' new releases and repertoire across digital streaming and social media platforms. The position will report to the SVP of Business Development and Digital and will be based in Miami Beach, FL.

How you’ll CREATE:

  • Oversee and analyze performance of streaming marketing projects and initiatives in the Latin region.
  • Work with repertoire owners and countries to optimize label's owned properties such as label profiles, artist profiles, playlists, etc.
  • Work with repertoire owners to develop unique and innovative "always-on" content strategies specific to each platform and artist to grow digital consumption and audience.
  • Work with local and regional teams to conduct and analyze A/B tests, measure ROI, and define KPIs to improve performance.
  • Prepare performance analysis, campaigns recaps and share best practices about the platforms with the marketing and artist teams.
  • Work on ad-hoc projects based on business evolution and necessities.

Bring your VIBE:

  • 3+ years of experience in managing and optimizing content across streaming platforms.
  • Strong analytical skills and ability to organize and analyze data and draw actionable conclusions (knowledge of SQL and/or experience in building data dashboards using DOMO, TABLEAU or Data Studio is a plus)
  • Knowledge and understanding of the digital music ecosystem.
  • Solid written presentation and communication skills.
  • Ability to work in a team and interact with multiple departments across the company.
  • BA/BS degree required.
  •  Passion for working with Latin music catalogue.
  • Solid written presentation and communication skills.
  • Bilingual, English/Spanish fluency.

Perks Playlist:

  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
  • Paid Time Off – Paid Holidays, “Gift Week”, Summer Fridays
  • Student Loan Repayment Assistance
  • Employee Developmental Support
  • Annual Gym Reimbursement Package
  • Pet Insurance, plus much more!

 Universal Music Group is an Equal Opportunity Employer

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.