Influencer Manager

Marketing & Digital Media Kings Cross, London Req. UMG-5899


Job Title: Influencer Manager (6 months FTC)
Responsible To: Senior Manager of Influencer Strategy
Department: FUSED
Location of Work: 4 Pancras Square, Kings Cross


Music is Universal


It’s the passionate and dedicated team at Universal Music UK who help make us Britain’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected]


The A Side: A Day in The Life


Reporting to the Senior Influencer Manager, the role is primarily focused on leading artist influencer marketing campaigns. This will include creating and maintaining a UK and international network of creator/influencers and match-making opportunities between artists and influencers.


The B Side: Skills & Experience


Be Organised

  • Maintain a local and global network creators
  • Manage your time effectively to make sure labels are resourced fairly and business priorities are understood
  • Document pricing, performance and best practise, making sure this is then shared back into the business in the most engaging format. Explore the role of dashboards in this space


Be Analytical

  • Analyse performance of campaigns across UK labels and International markets
  • Work with Fused and the Data Science team to develop performance benchmarks across the various campaigns and channels
  • Work with labels to understand their reporting priorities to help shape KPI tracking
  • Spend time with the Data Analysts/Scientists across the business to help shape initial streaming attribution reports
  • Ensure that all influencer work, wherever possible, is tracked, monetised and audiences shared back for retargeting

Be Collaborative

  • Work with the UK label groups to provide influencer marketing support from full strategy to insights, benchmarks, influencers to work with, creative ideas and best practise recommendations for all key releases
  • Deliver integrated media thinking across paid and organic i.e. strategy that is platform first e.g. Facebook strategy across both paid and organic
  • Join brainstorms and add additional creative thinking to brilliant digital plans
  • Work directly with International Marketing to support and execute influencer marketing campaigns
  • Work with our brands’ teams to help source Influencers for brand partnership campaigns
  • Liaise with the Rebel Labs team to introduce relevant Influencers to develop or host original content formats and share good influencer creative to be reposted on their channels

Be Creative

  • Attending Influencer conferences & events to develop your network
  • Monitoring new Influencer and content trends to ensure UMUK continue to innovate across music and the broader entertainment sector, be constantly looking for inspiration
  • Monitoring emerging content platforms that are developing Influencer eco-systems
  • Helping to conceive video creative concepts with artists, agencies, and Influencers, always pushing for artist involvement
  • Set the gold standard in brilliant ideas in this channel
  • Keep a close ear to the ground across entertainment, constantly looking for inspiration and ideas we can evolve on
  • We understand how important TikTok is to music marketing but the creative possibilities across other platforms such as YouTube are currently under-utilitised. We would love to see more YouTuber collaborations and ideas outside of the dominant trending platforms

Be Strategic

  • Help create templated briefing documents to make the process of clearing posts for advertising/receiving boosting codes easier
  • Work on long-term deals with creators to ensure best rates
  • Help ‘tag’ influencers so that we can search on niche
  • Work to tie in niches of influencers with audience types (for media buying)
  • Build trusted relationships with the best and biggest creators to get to brilliant ways of tackling briefs together
  • Look for new ways to keep creativity evolving e.g. build a creator network we use just for ideation and brainstorming
  • Be audience first and bring to projects a clear understanding of which opportunity audience an influencer delivers against

Person Specification


  • A proven track record working with influencers within the entertainment / youth sector
  • Experience of planning and reporting influencer marketing campaigns
  • An appreciation of how influencer marketing fits in the overall marketing/media strategy.
  • Proficiency in Microsoft Excel and PowerPoint
  • Strong communication, project management, time management and analytical skills.
  • Experience of managing multiple campaigns in a fast-paced, entrepreneurial environment.
  • Ability to think creatively and strategically and identify and resolve problems within the available platforms
  • A team player who can collaborate and be proactive

Bonus Tracks: Your Benefits


  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan available
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)


Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement