Commercial Insights & Analytic Manager (Ho Chi Minh, Vietnam)

Commercial Services Singapore, Singapore Req. UMG-2032


Are you interested in working in the dynamic world of music and entertainment? Do you enjoy creating strategic insights for brands? Does representing UMG as a brand in front of our clients excite you? 


Universal Music Group is in search of a Commercial Insights & Analytic Manager to be based in Ho Chi Minh.


About the role:

  • Responsible for developing strategic propositions for brands through access to our extensive data and insights around culture, music, and our artists fan bases.
  • By applying an agency mentality, go beyond providing brands with access to our artists to create integrated platforms, unique campaigns (across experiential, content and influencer marketing) and managing brand marketing strategies around music.
  • Insight/Strategic output

       Drive the insight output of the department to support both creative propositions and commercial proposals to brands

       Facilitation of Insight led workshops with brands

       Transform label/artist opportunities with compelling insights into tangible brand opportunities

       Build UMG as thought leader of the evolving trends in Culture, Music and Brands

       Develop relationships with leading suppliers (research and insights agencies etc.)

       Streamline UMG Insight efficiencies and up-skill local market teams

  • Liaison with a variety of internal departments to understand artist marketing plans and construct opportunities for strategic business partnerships
  • Create marketing campaigns by working with marketing team and agency



Desirable Traits:

  • In-depth knowledge of analytics, reports, social tools. Provides information through collection of campaigns, trends and research
  • Experience with insights/ data analytics
  • Experience with marketing campaign
  • Commercially savvy with customer facing experience
  • Passion for music and an entrepreneurial spirit
  • Experience with music/ agencies industry would be highly advantageous
  • Creative, lateral thinker
  • Strong relationship building skills



Interested? Please follow the link to submit your application today!

Note: only shortlisted applicants will be contacted.



About us:


Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.


Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.


UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.