Digital Coordinator

Marketing & Digital Media Nashville, Tennessee Req. UMG-5150


Universal Music Group Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville and Mercury Nashville. Reading like a “who’s who” of Music Row, the combined rosters include Adam Hambrick, Alan Jackson, Billy Currington, Brandon Lay, Brothers Osborne, Carrie Underwood, Caylee Hammack, CB30, Chris Stapleton, Clare Dunn, Darius Rucker, Dierks Bentley, Eric Church, Gary Allan, George Strait, Hootie & The Blowfish, Jon Langston, Jon Pardi, Jordan Davis, Josh Turner, Kacey Musgraves, Kassi Ashton, Keith Urban, Kip Moore, Kylie Morgan, Lauren Alaina, Little Big Town, Luke Bryan, Maddie & Tae, Mickey Guyton, Parker McCollum, Sam Hunt, Shania Twain, Travis Denning and Vince Gill.

How we LEAD: 

Exploit marketing opportunities and analytics to enhance the perception and sales of UMG Nashville artists. Duties include maintaining official artist and label properties, overseeing social networking activities, spearheading data acquisition, assisting with online promotions and positioning, utilizing advancing technologies, building new platforms, and reporting consumer and market trends.

How you’ll CREATE:

The details of the job consist of, but are not limited to, the following aspects:

  • Work with digital product managers to help develop, execute, and maintain digital marketing campaigns and plans for specified artist roster
  • Assist creating and executing online advertising campaigns, including post-campaign ad reports
  • Manage artist accounts and logins across specified roster using the UMG password management tool
  • Track relevant artist anniversaries, holidays, events, birthdays, etc. for campaign brainstorming
  • Oversee social, website, and link optimizations (verifications, sounds, boosts, Beacons, Linkfire, etc)
  • Oversee internal/external content requests, uploads, and asset management (video cutdowns, banners, pre-order/available now assets, ad assets, liners, stickers, GIF’s, etc.)  
  • Work as the main liaison with UMG college team to launch single/video/album initiatives
  • Work with third parties to create interactive pages, filters, and other AR/VR content
  • Manage partner pages as necessary to ensure updated links, videos, bios, video descriptions and imaging
  • Track performance trends across partner platforms and make recommendations to artist teams
  • Create presentation decks and documents for campaigns, promotions and company pitches
  • Brainstorm and aid in the creation and development of new label initiatives and platforms
  • Work cross-departmentally on various company and brand activations
  • Pull analytics and social data for brand partnerships post-campaign reports
  • Oversee data acquisition campaigns, promotions, uploads, and procurement cadence for optimal success
  • Create and manage content for official UMG Nashville and specified artist websites as needed
  • Assist in the weekly UMG Nashville newsletter and SMS messaging creation and distribution
  • Assist in the marketing of UMG Nashville merchandise and label/artist e-commerce websites
  • Help maintain growth strategies for all email lists, CRM, and SMS campaigns
  • Coordinate meetings and correspondence with internal teams, third party partners, and influencers
  • Facilitate SOW and final contracts for third party agencies and influencers
  • Operate as a liaison with the research and reporting department to track and provide analytics
  • Process department invoices and expense reports as the main liaison with accounts payable
  • Coordinate travel and/or communication with artists, contest winners and staff on an as-needed basis
  • Oversee influencer and contest winner ticket requests via the UMG ticket portal
  • Develop new distribution strategies and long-term goals/plans to overcome obstacles and competition
  • Other duties and responsibilities as assigned

Bring your VIBE:

  • College Degree, Certificate, or equivalent work experience
  • Knowledge in Microsoft Suite, Adobe Suite, and graphic design preferred
  • Strong written and oral communication skills
  • Ability to multi-task and prioritize effectively within a fast-past environment
  • Ability to carry out projects/tasks with limited supervision
  • Strong organizational and computer skills
  • A passion for working in the music industry

Perks Playlist:

  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
  • Paid Time Off – Paid Holidays, “Gift Week”, Summer Fridays
  • Student Loan Repayment Assistance
  • Employee Developmental Support
  • Annual Gym Reimbursement Package
  • Pet Insurance, plus much more!

Universal Music Group is an Equal Opportunity Employer

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.


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